Distribution Environment of Travel and Transportation Business - Study guide

Upon completion of this study-module, the student is able to describe distribution channels in travel and transportation business.The student is able to describe the distribution ecosystems and networks in travel and transpotation business. He/ She is able to analyze customer needs and customer behaviour trends as well as sales opporunities in travel and transportation business. The student understands the interrelationship of distribution, sales, revenue management and profitable business, and understands the meaning of distribution for customer experience

Distribution channels and Global Distribution Systems (GDS) and NDS, Distribution landscape and networks,
Trends and customer behaviour,Distribution and revenue management,Customer journey and customer experience

The student lists the sales and distribution channels of travel and transportation products. S/he understands the customer needs and the structure of customer journey. S/he is able to name the main business networking channels and different parties in international travel and transportation business environment. The student names the main methods of revenue management.

The student is able to differentiate relevant distribution ecosystems and networks and is able to analyze those. S/he recognizes the changes of customer behavior and understands the effect on new products. S/he is able to compare the profitability and quality of travel and transportation products. The student is able to choose different distribution channels for different customer groups and understands the meaning of distribution for customer experience.

The student is able to analyze the needs of global travel and transportation environment and detects new sales opportunities. S/he understands the interrelated nature of distribution, sales, revenue management and profitable business, and uses it as a foundation for creating new development ideas. The student is able to analyze sales and distribution channels and other technological solutions. S/he evaluates the profitability and quality of travel and transportation products and gives justified ideas for improvement.

Contact teaching, independent study and learning assignments. The teaching uses participatory and applied learning methods and guidance for independent work.

Will be presented in the beginning of the studies.

Haaga Campus

Will be presented in the beginning of the studies.

English

International business context.
International learning environment and learning material.

13.01.2025 - 14.03.2025

Will be presented in the beginning of the studies.

02.01.2025 - 10.01.2025

Will be presented in the beginning of the studies.

RE4HA1
CONTACT
EXCH

Kati Naumanen, Ulla Kuisma

15 - 25

EXPER Hospitality and Tourism Experience Management

0.00 cr

H-5