Upon completion of the course, the student is able to:
* Assess key concepts related to creativity in the context of hospitality and tourism
* Explain the innovation process including the innovation value chain and commercializing the concept created through innovation process
* Build an environment for creativity to flourish in hospitality and tourism organisations
* Apply imagination and display creative confidence to practice and present creative innovation concept
* To demonstrate and apply an array of serious play methods;

No previous studies are needed and no binding connections to other courses. This course is part of EXPER path studies.

* Creativity and innovation key concepts and derivatives (e.g. play, serious play)
* Ten faces of innovation and the multifold art of innovation
* Creativity and Innovation in Hospitality and tourism organizations
* Taxonomy of innovation in organizations in the Experience Economy
* The 4Ps of Creativity 6. Creativity and the role of the Leader
* The Creative Problem Solving (CPS) process and tools
* Future of creativity in hospitality and tourism

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student can sufficiently distinguish the various creativity and innovation related key concepts. The student can sufficiently explain the innovation process including the innovation value chain and commercializing the concept created through innovation process. The student can sufficiently manage the creativity and innovations in hospitality and tourism organizations effectively and apply the knowledge in practice. The student can sufficiently analyze trends and recognize consumer trends in hospitality and tourism. The student can sufficiently apply creative thinking to practice and present creative innovation concept.

The student can distinguish the various creativity and innovation related key concepts. The student can explain the innovation process including the innovation value chain and commercializing the concept created through innovation process. The student can manage the creativity and innovations in hospitality and tourism organizations effectively and apply the knowledge in practice. The student can analyze trends and recognize consumer trends in hospitality and tourism. The student can apply creative thinking to practice and present creative innovation concept.

The student can distinguish well the various creativity and innovation related key concepts. The student can explain and evaluate the innovation process including the innovation value chain and commercializing the concept created through innovation process. The student can manage well the creativity and innovations in hospitality and tourism organizations effectively and apply the knowledge in practice. The student can analyze trends, recognize and elaborate consumer trends in hospitality and tourism. The student can apply well creative thinking to practice and present creative innovation concept.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.