Following this course, students will be able to:
Identify realistic opportunities for applying different extended reality solutions in the hospitality business
Critically assess the impacts of extended reality solutions on customer experience
Build a realistic business case for leveraging extended reality technology in hospitality settings

Hospitality businesses increasingly combine high-tech and high-touch approaches to create engaging and memorable experiences for guests and employees. In this course, you will learn how immersive technologies such as augmented reality (AR), virtual reality (VR), or, as quite often nowadays, extended reality (XR) technologies can best enhance experiences in the hospitality business. You will get to work on two hands-on projects where you will create immersive hospitality experiences.
The students will do two projects during the course. First is a digital twin project done in the virtual part of the course as a solo project. The second project is to create virtual guidance for a destination. It is done during the physical part in a group of two or three students.


? Course content:
o Introduction to augmented reality (AR), virtual reality (VR), mixed reality (MR), extended reality (XR)
o Extended reality solutions in hospitality business
o Extended reality as part of the customer experience
o Building a business case for leveraging extended reality technology in hospitality business

Practical Details
o Start/End dates virtual part: 25.3.2025 – 16.5.2025
o Start/End dates of the physical part: 5.5. – 9.5.2025
o Teaching language: English
o Location: Haaga-Helia, Pajuniityntie 11, Helsinki, Finland
o ECTS (minimum 3 ECTS for a BIP for students): 5
o Workload: 135h
o The maximum number of participants for the BIP and precise if participants in addition of the Erasmus+ one can be added : 20 Erasmus+ +5 others
o Contact: please add the email of the BIP coordinator: mobilityulysseus@haaga-helia.fi