After completing the course the student
• Will be able to identify the theory and basics of event marketing, and business events as a part of an organization’s business operations and marketing strategies
• Will be able to plan and arrange different corporate meetings and events
• Will be able to master basic legislation pertaining to corporate meetings and events
• Will be able to evaluate risks and opportunities in organizing an an event
• Will be able to master formal meeting procedures for onsite and online meetings
• Will be able to identify the importance of Annual General Meetings
• Will be able to write meeting documents according to the document standards

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• Professional corporate-level meetings and events
• Legal requirements and safety regulations for meetings and events
• Formal meeting documents

The student can master knowledge and skills in practice at a satisfactory level, and is able to participate as a member of the group occasionally.
The student masters meeting procedures at a satisfactory level. Most assignments have been completed but the analysis remains rather weak. The student has several absences and has been relatively passive during the lessons and has hardly contributed to the lessons.
The student has basic knowledge of the planning process of a corporate business event.

The student can master knowledge and skills in practice at a good level, and is able to participate as a member of the group mostly in an active manner.
The student masters meeting procedures at a good level. Most assignments have been completed according to instructions and returned on time. The student has participated in lessons on a regular basis. Students’ active participation has not been very strong. Questions and comments have remained occasional.
The student has good knowledge of the planning process of a corporate business event.

The student can master knowledge and skills in practice at an excellent level, and is able to participate as a member of the group at an excellent level.
The student masters meeting procedures at an excellent level. All the assignments have been completed according to instructions and returned on time. The assignments are clearly completed. The student has participated in almost all the lessons. The student has been very active and constructive. The student has strongly contributed to the lessons by asking questions and making comments.
The student is able to master practical knowledge of the planning process of a corporate business event.

All parts of the course modules have to be passed during the term.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.