•   Luxury Consumers and Consumption Behaviour in Experiential Luxury SER020AS3AE-3002 12.01.2026-13.03.2026  5   (RE4HA3, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    * Is able to understand luxury experiences and consumption in relation to changing societies and analyze the cultural differences.
    * Is able to analyze the value creation and co-creation in experiential luxury.
    * Is able to identify the difference between service and luxury service and the implications of luxury to the service provider.
    Starting level and linkage with other courses
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Evolving Luxury (5 ECTS); 2. Leading Experiential Luxury Business and Marketing (5 ECTS).
    Contents
    Contents
    1. Luxury industry and consumption from brands to second-hand luxury purchases and unconventional luxury.
    2. Luxury online
    3. Conspicuous, inconspicuous, and hedonic consumption in luxury
    4. Heterogeneity of luxury consumers
    5. Luxury value structures
    6. Luxury consumption as a lifestyle
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    12.01.2026 - 13.03.2026

    Groups
    • RE4HA3
    • CONTACT
    Teachers

    Mona Eskola

    Seats

    15 - 45

    Degree Programme

    RESTO Hospitality and Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5