•   Service Design and Co-Innovation SER020AS2AE-3011 01.01.2026-31.07.2026  5   (CONTACT, ...) +-
    Learning objectives
    - The student can explain the concepts of service design and its processes.
    - S/he can apply customer insights in the development of a new product through co-innovation.
    - The student can also analyze current service products to make suggestions for improvements.
    - The student will get an understanding of services from an international perspective.
    - The student will take into account ethics, sustainability and responsibility in the design of services.
    Starting level and linkage with other courses
    Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa
    Contents
    - Service Design Thinking and Customer-Centric Approach
    - Service Design Concepts, Tools and Processes
    - Services Marketing
    - Gathering Customer Insights and Co-Innovation for New Product Development
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    After completing the course, the student:

    The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.
    Assessment criteria - grade 3
    After completing the course, the student:

    The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.
    Assessment criteria - grade 5
    After completing the course, the student:
    The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.
    Learning material and recommended literature

    Wirtz, J. & Lovelock, C. (2017). Introduction to Services Marketing. Pearson.
    Lecture materials, articles, cases, video clips, etc.

    Campus

    Mondragon

    Teaching language

    English

    Timing

    01.01.2026 - 31.07.2026

    Groups
    • CONTACT
    • INTBBA23SMON
    Teachers

    Sari Haavisto, Diego Hernández Campos

    Seats

    5 - 25

    Degree Programme

    INTBBA International Business

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5