Service Design and Co-Innovation - Study guide

- The student can explain the concepts of service design and its processes.
- S/he can apply customer insights in the development of a new product through co-innovation.
- The student can also analyze current service products to make suggestions for improvements.
- The student will get an understanding of services from an international perspective.
- The student will take into account ethics, sustainability and responsibility in the design of services.

Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa

- Service Design Thinking and Customer-Centric Approach
- Service Design Concepts, Tools and Processes
- Services Marketing
- Gathering Customer Insights and Co-Innovation for New Product Development

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

After completing the course, the student:

The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.

After completing the course, the student:

The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.

After completing the course, the student:
The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.

This course is a part of all Haaga-Helia's degrees and the student can participate in any implementation. This implementation is aimed at students of the INTBBA International Business degree. This means that the contents of materials and exercises are degree-specific.

Teaching methods:
Lecturing and in calss activities + assignments

Stickdorn, M. et.al. (2018) This is Service Design Doing. O´Relly
Other service design and innovation related materials delivered through the course module in the Moodle.

Pasila Campus

No exam.

English

This implementation is aimed at students of the INTBBA International Business degree. The students participaiting to the course can represent different nationalities and disciplines.

21.10.2024 - 13.12.2024

In Class activities individual and team assignments

03.06.2024 - 18.10.2024

Period 2: 21.10.-9.12.2024

Monday EVENINGS at 17:40-20:30

IBEB5PAMAR
EVENING
CONTACT
EXCH

Katja Suihkonen

15 - 45

Individual assignment
team assingment

INTBBA International Business

0.00 cr

H-5