Service Design and Co-Innovation - Study guide

- The student can explain the concepts of service design and its processes.
- S/he can apply customer insights in the development of a new product through co-innovation.
- The student can also analyze current service products to make suggestions for improvements.
- The student will get an understanding of services from an international perspective.
- The student will take into account ethics, sustainability and responsibility in the design of services.

Opintojakso sijaitsee tradenomitutkinnon Palveluliiketoiminnan suuntautumisessa

- Service Design Thinking and Customer-Centric Approach
- Service Design Concepts, Tools and Processes
- Services Marketing
- Gathering Customer Insights and Co-Innovation for New Product Development

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

After completing the course, the student:

The student knows the basic concepts related to service design and co-innovation methods. S/he is able to name some of the goals of service design processes and understands the role of service design and co-innovation as a competitive asset.

After completing the course, the student:

The student is able to describe the key concepts and processes of service design and co-innovation. S/he understands their role in the organization and the connection to business goals. The student is able to apply theory in practice and design service solutions that take ethics, sustainability and responsibility into account.

After completing the course, the student:
The student masters the concepts and processes of service design and co-innovation. S/he is able to evaluate and apply theory and various frameworks to achieve business goals. The student is able to build a service process and use it to add value to the customer, taking into account ethics, sustainability and responsibility. S/he is able to analyze services and evaluate the implementation of a customer-driven s service strategy in marketing. The student can communicate their solutions professionally.

1 During the face-to-face meetings at Porvoo campus, we will together learn how a service designer works and try out different methods and tools to use in a service design project.

2 The course follows the phases of a service design process.

3 Between the session, there are materials to study and discuss on our online platforms on Teams. This enables students to use the time spent together in class to learn from and with each other.

4Students will work in project teams and implement a service design project where they innovate new services for a specific target group.

Stickdorn, M. et al (2018) This is Service Design Doing. O'Reilly
Course materials on Teams.

Materials from industries. Development project with an organisation with real-life challenges.

Porvoo Campus

No exam.

English

International links, literature and cultural considerations.
Work in international teams.

13.01.2025 - 14.03.2025

LT 1: Learning Diary (individual) 40 % LT 2: Service Desing project documenation and presentation (Team) 60 % The assignments and the assessment criteria are descibed in the Teams assignment section. Students need to receive a passing grade for both the assignments to pass the course.

02.01.2025 - 10.01.2025

Meetings on Tuesdays and Thrusdays at 11:15 - 14:00

CONTACT
DBE4PCDBI
EXCH

Demonstration of competence as recognition of prior learning, please see Haaga-Helia student pages on Recognition of Learning for more information
https://www.haaga-helia.fi/en/recognition-learning

Liisa Wallenius

15 - 50

Assessment criteria for the two assignments as per the assessment matrix and description.

The assessment is based on the learning assignments that demonstrate the learning process, understanding of the service design process, using service design tools, working in teams on the development project, active input in the team work and final documentation.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

DIGIBBA Digital Business Innovations

3.00 cr

0.00 cr

H-5