•   Evolving Luxury SER019AS3AE-3003 23.03.2026-15.05.2026  5   (CONTACT, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    1. explain the evolution of the luxury phenomenon
    2. elaborate on the current perception of luxury in the contemporary world
    3. distinguish different forms of luxury
    4. contrast the complexity of perspectives with the definition of luxury in different contexts
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Luxury consumers and consumption behavior (5 ECTS); 2. Leading Experiential Luxury Business and Marketing (5 ECTS).
    Contents
    1. History of luxury from ancient societies to contemporary understanding
    2. Different forms of luxury, traditional, new, and unconventional
    3. Fuzziness of the luxury concept
    4. Luxury as a relative, subjective, and contextual concept
    5. Evaluating luxury antecedents with brands, products, and services
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    23.03.2026 - 15.05.2026

    Groups
    • CONTACT
    • RE4PC1
    • EXCH
    Teachers

    Mona Eskola

    Seats

    15 - 45

    Degree Programme

    RESTO Hospitality and Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5