•   Evolving Luxury SER019AS3AE-3001 13.01.2025-14.03.2025  5   (RE4HA3, ...) +-
    Learning objectives
    After successful completion of the course, the student is able to:
    1. explain the evolution of the luxury phenomenon
    2. elaborate on the current perception of luxury in the contemporary world
    3. distinguish different forms of luxury
    4. contrast the complexity of perspectives with the definition of luxury in different contexts
    Starting level and linkage with other courses
    No pre-requirements. The course is linked with following courses: 1. Luxury consumers and consumption behavior (5 ECTS); 2. Leading Experiential Luxury Business and Marketing (5 ECTS).
    Contents
    1. History of luxury from ancient societies to contemporary understanding
    2. Different forms of luxury, traditional, new, and unconventional
    3. Fuzziness of the luxury concept
    4. Luxury as a relative, subjective, and contextual concept
    5. Evaluating luxury antecedents with brands, products, and services
    Teaching methods and instruction

    Online teaching in Zoom.

    Learning material and recommended literature

    To be announced at the beginning of the course

    Teaching language

    English

    Internationality

    International learning material.

    Timing

    13.01.2025 - 14.03.2025

    Learning assignments

    Assignments (Asgmt) Max 100p 1. dl 17.1 Pre-asgmt 1 (compulsory) (indep 10 + inclass team workshop5 +presentation) 15p 2. dl 11.3 Asgmt 2 Reading circle: Each study week there will be an article to read which students’ reflect, summarise, submit and present (max 6 articles/team). This is a team assignment. The topics will be discussed in class. 60p 3. dl 14.3 Multiple choice quiz test 25p NOTE: All assignments must be completed in order to pass the course. Late submissions may lower the grade.

    Enrollment

    02.01.2025 - 10.01.2025

    Content scheduling

    13.1 - 14.3.2025
    NOTE: 15 & 17 Jan independent working (guidelines in Moodle undet the Week 1 tab).
    22 Jan - 14 March 2025 Zoom online meetings Wednesdays and Fridays
    Wed 11.00 -13.45
    Fri 8.00 - 10.45

    Please study weekly guidelines for exceptions.

    Groups
    • RE4HA3
    • ONLINE
    • RE4PC2
    Teachers

    Mona Eskola

    Seats

    15 - 60

    Further information

    Grades
    49p or less =failed 50-59=1 60-69=2 70-79=3 80-89=4 90-100=5

    Degree Programme

    RESTO Hospitality and Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5