Experience Management and Imagineering - Study guide

Upon completion of the course, the student is able to:
* Identify and explain experience management value creation approaches;
* Assess companies' experience management efforts;
* Elaborate on the imagineering as complexity-inspired approach for transformative experience design and management;

No previous studies are needed and no binding connections to other courses. This course is part of EXPER path studies.

* Experience management value creation approaches
* Developing and managing experiences models
* Imagineering experiences process
* Experience quality and authenticity
* Managing seamless guest journeys and experience Analytics
* Managing complex host-guest interactions
* Dealing with service failure and complex host-guest interaction

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student can sufficiently distinguish experience management value creation approaches. The student can sufficiently develop and manage experience models. Student can sufficiently explain Imagineering experiences process. Student can sufficiently assess experience quality and authenticity. Student can sufficiently manage seamless guest journeys and experience analytics. Student can sufficiently manage complex host-guest interactions. Student can sufficiently identify service failure and complex host-guest interaction.

The student can distinguish experience management value creation approaches. The student can develop and manage experience models. Student can explain Imagineering experiences process. Student can assess experience quality and authenticity. Student can manage seamless guest journeys and experience analytics. Student can manage complex host-guest interactions. Student can identify service failure and complex host-guest interaction.

The student can distinguish well the experience management value creation approaches. The student can develop, assess and manage experience models well. Student can explain and plan Imagineering experiences process. Student can assess well experience quality and authenticity. Student can well manage seamless guest journeys and experience analytics. Student can identify and manage well complex host-guest interactions. Student can diagnose and improve service failure and complex host-guest interaction.

In this course learning activities include a global perspective and internationally recognized resources and concepts are applied.

Implementation: Contact
Contact classes, individual study and learning cases.

All materials will be provided in Moodle.

Professional technologies. Guest lectures.

Haaga Campus

Will be informed in the beginning of studies.

English

International business environment connection and global technologies.

20.10.2025 - 12.12.2025

Assignments linked with different experience economy areas. Details will be given in the beginning of studies.

Will be informed in the beginning of studies.

CONTACT
REE5HA1

Violeta Salonen, Joel Pakalén

15 - 40

Assignments linked with different experience economy areas.
Details will be given in the beginning of studies.

EXPER Hospitality and Tourism Experience Management

0.00 cr

H-5