Digital Experience Design - Study guide

Upon completion of the course, the student is able to
• analyse current global consumer trends and factors that affect and define future consumer experiences
• identify potential target markets and analyse the characteristics of the chosen target group
• apply innovative development methods to an engaging and shareable digital experience in a chosen industry
• describe the different stages and key steps of the development process
• produce a product description for the digital experience
• choose relevant marketing channels for the digital experience

Part 1 (40 %)
• Experience Economy and elements of experiences
• Consumer experience trends
• Target market
Part 2 (60 %)
• Digital tools for creating experiences
• Digital experience development process
• Product description

The student is aware of current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. The student has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. The student understands some of the stages of a product development process. The student has challenges to produce a product description.

The student understands current global trends and factors that affect and define future consumer experiences. The student can identify potential target markets and analyse the characteristics of the chosen target group rather well. The student knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. The student understands the different stages of product development process. The student is able to produce a product description for the digital experience.

The student is able to analyse current global trends and factors that affect and define future consumer experience. The student can identify potential target markets and analyse the characteristics of the chosen target group very well. The student knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. The student applies a theoretical model to the different stages of her own product development process. The student is able to produce a professional product description for the digital experience.

You can complete the assignments on your own or with another student.

This is a virtual course with no contact hours. Independent study in network environment. Feedback provided for parts 1-2. The assessment of one’s own learning 1 h.

Material available on the Moodle platform.

The course supports the students in their own research/development project which is related to the business community.

Porvoo Campus

Deadlines of assignments are available on the course Moodle site. No exams for this course.

English

International learning materials and assignment contents.

18.08.2025 - 12.12.2025

Part 1: Video OR report 40% Experience Economy and elements of experiences Digital experience trends and target group Part 2: Visual presentation 60% Digital tools for creating experiences Digital experience development process Product description You can complete the assignments on your own or with another student.

Schedule:

Week 34 Study the course description and contents.
Week 35 Experience Economy - understanding the Experience Economy framework.
Week 36 Experience Economy - elements of experiences.
Week 37 Experience Economy - digital experience trends.
Week 38 Experience Economy - target group.
Week 39 Finalising the assignment.
Week 40 Benchmarking examples of digital experiences (similar to your own). Deadline Part 1.
Week 41 Digital tools for creating experiences.
Week 42 Intensive week
Week 43 Development process of the digital experience (e.g., wireframing, storyboarding).
Week 44 Description of the digital experience (storyline/manuscript)
Week 45 Description of the digital experience (storyline/manuscript)
Week 46 Finalising the assignment. Deadline Part 2.
Weeks 47-50 Extra time for part 1 & 2. Official course feedback.

NONSTOP
REE6PC1
VIRTUAL
INSTRUCTED
EXCH

Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby.

Demonstration (of earlier skills and knowledge in the course content).

Anu Seppänen, Annika Konttinen

15 - 100

Part 1: Video OR report 40%
Part 2: Visual presentation 60%

RESTO Hospitality and Tourism Management

0.00 cr

5.00 cr

H-5