- Development and management of a sales organisation
- Motivation of a sales organisation
- Integration of sales and marketing
- Organisational structures and operation models from a sales perspective
- Sales and customer journey processes in organisation
- Strategic development of sales
Assessment criteria
Assessment criteria - grade 1
The student knows the strategic role of sales and can describe its relevance in a sales-oriented organisation. S/he recognises and can explain the essential structures and factors that further the development and management of a sales-oriented organisation. The student recognises the key meeting points of the customer journey, the key processes in an organisation and the key factors of strategic sales.
Assessment criteria - grade 3
The student can describe the strategic role in a sales-oriented organisation and its relevance. S/he recognises and can explain the essential structures and factors that further the development and management of a sales-oriented organisation. The student recognises the key meeting points of the customer journey, the key processes in an organisation and is able to develop them and strategic sales in an organisation.
Assessment criteria - grade 5
The student can thoroughly describe strategic role and relevance in a sales-oriented organisation. S/he has excellent abilities for assessing and developing structures and functions in a sales-oriented organisation. The student recognises the key meeting points of the customer journey and the key processes in an organisation and is able comprehensively develop them and strategic sales in an organisation.
Campus
Pasila Campus
Teaching language
English
Timing
29.03.2021 - 21.05.2021
Enrollment
04.01.2021 - 26.03.2021
Groups
MASALE
EXCH
ONLINE
MASALF
Teachers
Pekka Polvinen
Seats
15 - 40
Degree Programme
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation