Porvoo Campus
English
19.08.2019 - 13.12.2019
Assignment 1: Marketing communication plan, including activity in class (group assignment): 50 % Assignment 2: Content marketing: alumni or supervisor story (individual) + marketing visit to a school (group): 20 % Assignment 3: Hubspot certificate (individual) Pass/Fail (Failure will lower the grade for assignments 1 & 2 with -1) Assignment 4: Law 30 % Assignment 5: Peer and self assessment + official module assessment
17.06.2019 - 23.08.2019
Mondays and Thursdays at 10-11.30 am. Mon in 2402 and Thu in 3421.
Weekly timetable for the marketing communications part:
Week 34: Introduction to the semester and SAL1 module on Monday.
No contact lecture on Thu 22 August due to LC3 - Design Sprint.
Week 35: Introduction to the module assignments + Customer Experience
Week 36: Content marketing (theory)
Week 37: Content marketing (alumni / supervisor stories).
No lecture on Thu 12 September.
Week 38: Marketing communications mix (Advertising and Sales Promotion)
Week 39: Marketing communications mix (Personal Selling and PR). Marketing related Reading Circle on Thu 26 September.
Week 40: Marketing communications mix (Direct Marketing and Digital marketing)
Week 41: Planning and implementation of marketing activities
(SOSTAC: Situation Analysis)
Week 42: Planning and implementation of marketing activities
(SOSTAC: Objectives)
Week 43: Planning and implementation of marketing activities
(SOSTAC: Strategy and Tactics)
Week 44: Time to do Hubspot certificates. No lectures this week.
Week 45: Planning and implementation of marketing activities
(SOSTAC: Actions)
Week 46: Planning and implementation of marketing activities
(SOSTAC: Actions, CTAs). Marketing related RC on Thu 14 November.
Week 47: Planning and implementation of marketing activities
(SOSTAC: Control)
Week 48: Finalising the marketing plan
Week 49: Finalising the marketing plan + deadline on Thursday.
No lectures this week.
Week 50: Feedback
Kati Naumanen, Yücel Ger, Leena Törmälä, Monika Birkle, Annika Konttinen, Pia Vapaavuori
15 - 40
TEMPO Degree Programme in Tourism Event and Management
5.00 cr
0.00 cr
H-5