•   Event Management 1 SAL2RG203-3005 22.08.2022-16.12.2022  5   (CONTACT, ...) +-
    Learning objectives
    The module is part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: service design (events), focus on customer experience, customer analysis - needs, problems, solutions, customer value propositions, branding and marketing through events. Students specializing in Event Management familiarize themselves with the whole event process: planning, marketing, implementation and evaluation of events.
    Contents
    MICE sector and business events
    Event creation process: understanding client’s needs and aim with the event, creating customer experience, evaluating events
    Brand activation through events
    Technology for events
    Assessment criteria
    Assessment criteria - grade 1
    With great difficulty and under strict supervision, the student can partly work with designing events in a team. S/he poorly applies problem identification, analysis and solving to Event Management projects. The student finds it challenging to keep deadlines and manage his / her project schedule. He / she is able to produce parts of an event, but does not demonstrate the skill of independently being able to handle an event production process. The student is able to operate only when the task and instructions are given and when aided by other students and the supervisors.
    Assessment criteria - grade 3
    The student can work with a team designing events. He / she shows some difficulties in handling many tasks simultaneously and in his / her time management. S/he can apply problem identification, analysis and solving to Event Management projects. The student makes use of the basic event technology tools in producing and documenting events. The student demonstrates some creativity in activating brands through events and as part of a team is able to produce an event.
    Assessment criteria - grade 5
    The student can work very professionally individually and with a team designing events, he / she also shows ability to lead others. He / she handles stress, organizes his/her work well and is able to handle parallel tasks in a limited timeframe. He / she can fully apply problem identification, analysis and solving to Event Management projects. The student uses the full potential of event software and technologies to create meaningful events and document them. The student fully understands the benefits of using events as a brand activation tool and can demonstrate this in a real-life event production.
    Teaching methods and instruction

    Project work in teams

    Learning material and recommended literature

    Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB

    Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.

    Masterman, Wood, 2006: Innovative Marketing Communications; Strategies for the Events Industry. Elsevier, MA

    Reic, Ivna 2017: Events Marketing Management. A Consumer Perspective.

    Wolf, P & J, 2005: Event Planning Made Easy. The McGraw-Hill Companies, NY, NY

    Davidson R 2019: Business Events. Routledge

    Davidson R 2003: Business Travel: conferences, incentive travel, exhibitions, corporate hospitality and corporate travel, Prentice Hall, Harlow.

    Working life connections

    Learning objectives are reached through real-life projects and lectures. Project 1: Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus. https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022 Project 2: Viaporin Kekri: http://www.viaporinkekri.fi/en/viaporin-kekri-main/ Project 3: Evento Awards (not confirmed)

    Campus

    Porvoo Campus

    Exam dates and re-exam possibilities

    No exam

    Teaching language

    English

    Internationality

    Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.

    Timing

    22.08.2022 - 16.12.2022

    Learning assignments

    Project related tasks

    Enrollment

    13.06.2022 - 19.08.2022

    Content scheduling

    w 34 Introductory class, teams, practicalities, teambuilding
    Introduction of semester projects: Eemil, Jarmo & Monika
    w 35 Viaporin kekri kickoff
    w 36 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events. Starting the semester projects.
    w 37 Event production process.
    Creating an event project plan. Setting event objectives.
    w 38 Managing event projects, tools and project management guidelines, internal communication and file management on Teams
    w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
    w 40 Building and leading an event team
    w 41 Event Design and Marketing
    Service blueprinting events and mapping out the customer journey
    w 42 DESIGN SPRINT – no classes
    w 43 Event financing, sponsorship and budgeting
    Risk management at events
    w 44 Viapor kekri
    w 45 Compensation free – no classes
    w 46 International congresses
    w 47 Licensing at events, event evaluation and reporting
    w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services

    w 49 Sustainable events.
    w 50 Wrapping up, reflection on learning. Celebrating success!

    Groups
    • CONTACT
    • EXCH
    • RG3
    Teachers

    Monika Birkle, Suvi Mannonen

    Seats

    15 - 40

    Further information

    Team assignments (project work in teams):

    Project deliverables:

    project plan and key planning documents on Teams
    summary of project as powerpoint, video or blog text

    case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events

    Degree Programme

    TEMPO Degree Programme in Tourism Event and Management

    R&D proportion

    5.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5