Project work.
• MICE sector and business events, Event industry
• Event creation process: understanding client’s needs and aim, ideating, creating customer experience, production process, evaluating and reporting events
• Practical work as event support
Bowdin, Allen, O’Toole, Harris & McDonnell, 2006: Events Management. Elsevier, GB
Ferdinand Nicole, Kitchin Paul 2012: Events Management. An International Approach. SAGE Publications Ltd.
Davidson R 2019: Business Events. Routledge
Learning objectives are reached through real-life projects and lectures. • Nordic Symposium on Tourism and Hospitality Research 2022 on Haaga-Helia Porvoo Campus: social activities, social media plan. 2021 edition of the conference: https://www.rmf.is/en/research/conferences/29th-nordic-symposium-2022 • Viaporin Kekri 5.11., The Governing Body of Suomenlinna & Haaga-Helia • Evento Awards (not confirmed)
Porvoo Campus
No exam
English
Possibility to work in international teams. Guest lecturers from international organizations and partner universities. International learning materials.
23.08.2021 - 17.12.2021
Team assignments (project work in teams): 60% Project deliverables: • project plan and key planning documents on Teams • summary of project as powerpoint, video or blog text • case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events 10% Self-assessment: Storytelling 30% Assistance in the events, activity during classes and weekly assignments
14.06.2021 - 20.08.2021
w 34 Introductory class, teams, practicalities, teambuilding
Introduction of semester projects: Eemil, Jarmo & Monika
Selecting teams for semester projects
w 35 Event production process.
Creating an event project plan.
Managing event projects, tools and project management guidelines, internal communication and file management on Teams
w 36 Viaporin kekri kickoff at Suomenlinna
w 37 Company visits.
w 38 Actors in the event industry, types of events, industry associations ICCA, MPI, CNF etc. Career in events.
First milestone check for projects
w 39 Nordic Symposium conference – Tuesday, Wednesday, Thursday
w 40 Event Design and Marketing
Service blueprinting events and mapping out the customer journey
w 41 Building and leading an event team
w 42 DESIGN SPRINT – no classes
w 43 Event financing, sponsorship and budgeting
Risk management at events
Final check for semester project
w 44 Viaporin kekri
w 45 Compensation free – no classes
w 46 International congresses (SLUSH)
w 47 Licensing at events, event evaluation and reporting
w 48 Documenting the event production and plans in form of a blog/video suitable for publishing on https://www.haaga-helia.fi/en/event-services
w 49 Sustainable events.
w 50 Wrapping up, reflection on learning. Celebrating success!
Monika Birkle, Suvi Mannonen
15 - 40
Team assignments (project work in teams):
Project deliverables:
project plan and key planning documents on Teams
summary of project as powerpoint, video or blog text
case description for LAB8/Events by Haaga-Helia: https://www.haaga-helia.fi/en/lab8/events
TEMPO Degree Programme in Tourism Event and Management
5.00 cr
0.00 cr
H-5