Contact and online guidance
Authentic project work

Materials given by the teacher
SOSTAC - Guide To Your Perfect Digital Marketing Plan by PR Smith 2014. PR Smith Marketing
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Halligan, B. & Shah, D. 2014.

Real worklife project

Porvoo Campus

No exams, only group assignments

English

The course language is English

22.08.2022 - 16.12.2022

1. Project plan, pass/fail, group assignment - must be returned 2. Google Certificate - Fundamentals of Digital Marketing, 0-3-5, individual assignment, 15% 3. SOSTAC - Digital Marketing plan for a real company/commissioner, group assignment, 60% 4. Examples of content for the commissioner, group assignment, 25%

13.06.2022 - 19.08.2022

• CONTACT
• IB3

Maria Vickholm, Susanna Luoma

15 - 40

IBBA Degree Programme in International Business Administration

H-5