•   Service Design and Branding in Aviation Business SAL2AB202-3009 16.01.2023-19.05.2023  5   (NONSTOP, ...) +-
    Learning objectives
    The student is able to design business processes, services and products successfully. His/her use of theory, methods and specific terminology is excellent. S/he is able to conduct relevant research and collect data to provide solutions that have outstanding value. The student can use branding tools with the desired impact. S/he has an innovative approach and can lead module activities on a highly professional level.
    Starting level and linkage with other courses
    The module is a part of professional studies in Porvoo Campus competence-based curriculum. The module advances the following competences: product development and service design, design of business processes and customer experience management, knowledge of branding for global markets, effective presentations.
    Contents
    market research and analysis
    design thinking for business processes, product development and services
    customer experience
    branding
    professional ICT tools
    Assessment criteria
    Assessment criteria - grade 1
    The student understands how to design business processes, services and products with customer in mind. S/he can use relevant theory, methods and specific terminology. S/he is able to conduct research and collect data when aided by others. The student can use branding tools with assistance from others.
    Assessment criteria - grade 3
    The student is able to design business processes, services and products with customer in mind. His/her use of theory, methods and specific terminology is accurate. S/he is able to conduct market research and collect data to provide solutions. The student can use branding tools independently and in team work.
    Assessment criteria - grade 5
    The student is able to design business processes, services and products successfully. His/her use of theory, methods and specific terminology is excellent. S/he is able to conduct relevant research and collect data to provide solutions that have outstanding value. The student can use branding tools with the desired impact. S/he has an innovative approach and can lead module activities on a highly professional level.
    Further information
    The course Service Design and Branding in Aviation Business will be implemented as
    Design Sprint during the intensive week 12, 21. - 25.3.2022. at 9 - 16.
    An additional group work session is on Tuesday 12.4. at 9 - 11.45.
    Final presentations will be held on Thursday 21.4. at 12 - 16.

    NOTE! Alternative implementation: Design Sprint in the international Nordplus Ekotek project, week 17 (25. - 29.4.2022)
    Contant Liisa Wallenius (liisa.wallenius@haaga-helia.fi) if you are interested. There are 3 places for Haaga-Helia UAS students and the course will be given in Skövde, Sweden.
    Campus

    Porvoo Campus

    Teaching language

    English

    Timing

    16.01.2023 - 19.05.2023

    Enrollment

    02.01.2023 - 13.01.2023

    Content scheduling

    It is possible to complete the course entirely virtually, but during the course you will be offered the opportunity to attend the following online sessions:

    Start-up session:
    January 16, 2023 14:00-15:00

    Consultation session:
    February 13, 2023 14:00-15:00

    The course includes independent study in an e-learning environment, the opportunity to participate in online sessions and an independent final project to be returned by 19th May 2023.

    Groups
    • NONSTOP
    • AB3
    • VIRTUAL
    • AB2OP
    Teachers

    Hanna Siltakorpi

    Seats

    15 - 60

    Degree Programme

    ABBA Degree Programme in Aviation Business

    Virtual proportion

    5 cr

    Evaluation scale

    H-5