Airline Marketing and Management, Stephen Shaw, Any edition
Magretta, J. (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press.
Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2015). Strategic brand management (3rd ed.). Oxford University Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (Seventh edition.). Pearson (p.5-26)
Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases
Porvoo Campus
English
16.01.2023 - 16.03.2023
02.01.2023 - 13.01.2023
Thomas Sundman
15 - 40
ABBA Degree Programme in Aviation Business
5 cr
5 cr
H-5