Customer Competence in Aviation Business 2 - Study guide

The module is a part of basic studies in Porvoo Campus competence-based curriculum and advances the following competences: e.g., customer understanding and service, understanding how to find and maintaining customers, customer lifecycle, customer analysis, focus on customer experience within the aviation industry. The module advances also communication and argumentation, active listening and rapport building and skillful communication. There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.

The module has no prerequisites. This module is linked with all the level 1 modules of the Campus 2017 curriculum. This module, offered in Semester 1, is part 1 of the upcoming module, offered in Semester 2, with the similar name. The module contents will be implemented through semester projects.

• Customer understanding (1st-2nd semester)
• Tools to identify customer needs and expectations (1st-2nd semester)
• Consumer behaviour (1st-2nd semester)
• Customer journey (1st-2nd semester)
• Customer experience management (1st-2nd semester)
• Sales and marketing communication (with an aviation industry specific approach) (2nd semester)

The student understands how to find and maintain customers by choosing and using research and development methods when aided and guided by others. S/he has difficulties in evaluating different customer types and changing communication accordingly. S/he has a limited ability to recognise and follow customer needs as well as focus on customer experience. The student is able to use different sales and marketing communication channels only with assistance. S/he is able to display only a poor level of customer orientation. The student participates in the project planning, implementation and evaluation with a minimal input. The student is able to operate only when the task and instructions are given and when s/he is aided by other students and the supervisors.

The student understands how to find and maintain customers by choosing and using relevant research and development methods. S/he is able to evaluate customer types and change communication accordingly. S/he can recognise and follow customer needs as well as focus on customer experience. The student has a rather good ability to use different sales and marketing communication channels. S/he is able display some level of customer orientation. The student participates in the project planning, implementation and evaluation independently and makes use of the advise available. The student is able to operate when the task and instructions are given.

The student understands how to find and maintain customers by choosing and using relevant research and development methods. S/he is able to evaluate customer types and change communication accordingly. S/he can recognise and follow customer needs as well as focus on customer experience. S/he is able to use different sales and marketing communication channels. The student participates proactively and with goal-orientation in the project planning, implementation and evaluation. The student displays excellent customer oriented mindset and is able to develop business in a responsible manner.

Contact teaching
Book Exam
Demonstration
Work&Study

Books on the content topics
E-books and online articles
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools

Company visits, guest lecturers and workshops in cooperation with different companies and organisations. Commissions from industry partners.

Porvoo Campus

Book exam at the appointed time

English

Possibility to work with international team and international lectures. Guest lecturers from international organisations and partner universities. International learning materials.

22.08.2022 - 16.12.2022

Individual assignments Group assignments Group project Other relevant learning tasks

13.06.2022 - 19.08.2022

Wednesdays at 14-16.45

CONTACT
AB2

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at Peppi.
Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

Tuula Ryhänen, Jemina Kinnari, Susanna Luoma

15 - 40

Assessment criteria - grade 1
The student cannot define in theory and/or in practice customer understanding patterns. S/he is not able to understand the fundamentals of marketing as a whole and use different sales and marketing methods fluently. The student is poorly participating into the group works and project planning, implementation and evaluation. The student displays moderate customer oriented mindset but is not able to develop business in a responsible manner smoothly. The student is struggling to work independently or in a team as an equal member.

Assessment criteria - grade 5
The student can define in theory and in practice customer understanding patterns. S/he can understand marketing as a whole and use different sales and marketing methods. The student participates proactively and purposefully way in the group works and project planning, implementation, and evaluation. The student displays an excellent customer-oriented mindset and is able to develop business in a responsible manner smoothly. The student has great self-determine skills and is able to work efficiently in a team and independently.

ABBA Degree Programme in Aviation Business

H-5