Teaching and learning primarily takes place within the inquiry methods. The module has no prerequisites. This module is linked with all the level 1 modules in Aviation Business Studies 2022.
Content of this course is:
- Customer understanding in Aviation environment with the help of analysis and learning Customer Journey stages
- Customer needs and expectations
Consumer behavior; such as getting to know customer buying and decision-making patterns.
- Customer relationship management
- Learning the soft Customer service Skills in Aviation business
Baines, P., Rosengren, S., Antonetti, P., & Whitehouse, S. 2021. Fundamentals of marketing. Oxford University Press.
Tiffany, J. 2021. Marketing strategy: Overcome common pitfalls and create effective marketing. KOGAN PAGE.
Bull, R. C. 2010. Moving from project management to project leadership: A practical guide to leading groups. CRC Press.
Buttle, F. & Maklan, S. 2019. Customer relationships management. Concepts and Technologies. 4th edition. Routledge.
Additional recommended Audiobooks:
Blake, M. 2021. The Customer for the Future
Konnor, A. 2020. Customer Success
Other materials provided during the Semester according the subject at hand
Module is planned to be connected to business life through real life projects, cases and guest lectures from business life. Corona situation may effect on that during this Semester.
Assessment is based on:
Individual activity and assignment 50%
Group work and Business Idea Competition (BIC) Project 50%
We have a joint class with International Students, IBBA. As well as some International learning materials is provided during the Semester.
17.01.2022 - 20.05.2022
Business Idea Competition (BIC) Individual Assignment about Customer understanding in Aviation Business Other assignment (individual, pair and group) during the lessons
10.01.2022 - 14.01.2022
Every Wednesday until week 11 at 12.15-15.30
From week 13 classes are on Thursday at 8.15-11.30
Online, hybrid and contact teaching
Recognition of prior learning - demonstration
15 - 40
50% from individual work and activity
50% from BIC project work (+ peer assessment)
Assignments that are failed/passed
Assignments that are graded from 1-5
ABBA Degree Programme in Aviation Business