Project work in teams
Service design process
Ali-Knight, Jane et al. 2009: International Perspectives of festivals and events, ch 16
Beech, Kaiser, Kaspar ed. 2014: The business of event management
de Groot, Eric and Van der Vijver, Mike 2013: Into the heart of meetings. Basic Principles of Meeting Design
Ferdinand, Nicole and Kitchin Paul J. 2012: Events Management an international approach, ch. 10, 13 and 14
Getz, Donald 2012: Event studies. Theory, research and policy for events. Ch 6 and 11.
Jackson, Nigel 2013: Promoting and Marketing Events. Theory and practice. Routledge
Reic, Ivna 2017: Events Marketing Management. A consumer perspective.
Sharples, Crowther, May, Orefice 2014: Strategic Event Creation
Yeoman et al 2015: The Future of Events and Festivals. Routledge
Selected blogs, event related sites and LinkedIn groups
Cooperation with Loviisan Asuntomessut / Loviisa Housing Fair https://www.kuningattarenranta.fi/en/ . Semester project consists of creating a concept for the event market / tapahtumatori in central Loviisa. Visit to Loviisa during the event Loviisan Wanhat Talot https://loviisanwanhattalot.fi/ on 28.-29.8.2021 is included in the course.
Porvoo Campus
No exam
English
Possible guest lecturers from international companies and universities. International learning materials and cases.
23.08.2021 - 17.12.2021
Project work, designing event concept in teams
14.06.2021 - 20.08.2021
Monika Birkle, Suvi Mannonen
15 - 40
Group work: Creation of Event Concept
Presentation for commissioner
Self- and peer assessment
Individual assignment
POMO Degree Programme in Tourism, TEMPO Degree Programme in Tourism Event and Management
5.00 cr
0.00 cr
H-5