Aviation Business Environment 1 - Study guide

The module is a part of basic studies in Porvoo Campus competence-based curriculum and advances the understanding of the operational environment (for example stakeholders and ecosystem) within the aviation industry. The module advances also the value chain understanding, understanding basic functions of macroeconomics and global mindset.

There are also other parallel implementations of this module with the same objectives yet with a different industry specific focus.

The module has no prerequisites. This module is offered at the first semester.

Analysis of the operational environment and the stakeholders within the aviation industry
Basics of macro and microeconomics
Ecosystem, megatrends
Regulation
History of Aviation
Future of Aviation
Sustainability
Digitalization

Grade 1
The student has some understanding of the concept and the terminology of the operational environment. S/he uses only a few sources and needs assistance to find relevant information. S/he finds it challenging to analyse the operational environment. S/he is able to choose and use some research and development methods as well as digital tools when aided and guided by others. S/he can identify a few stakeholders and networks in both domestic and international markets. The student finds it challenging to work in an international team and/or global context. The student participates in the project planning, implementation and evaluation with a minimal input. The student is able to operate only when the task and instructions are given and when s/he is aided by other students and the supervisors.

Grade 3
The student understands and is able to define the concept and the terminology of the operational environment. S/he is able to search for relevant sources and use them independently. S/he is able to analyse the operational environment by choosing and using research and development methods as well as digital tools. S/he can identify and analyse the core stakeholders and networks in both domestic and international markets. The student is able to work in an international team and/or global context. The student participates in the project planning, implementation and evaluation independently and makes use of the advise available. The student is able to operate when the task and instructions are given.

Grade 5
The student understands and is able to define the concept and the terminology of the operational environment. S/he is able to search for relevant information actively and independently from versatile sources. The student is able to assess the reliability of the sources and use them with skill. S/he is able to analyse the operational environment by choosing and using relevant research and development methods as well as digital tools. S/he can identify and analyse the core stakeholders and networks in both domestic and international markets. The student works extraordinary well in an international team and/or global context. The student participates proactively and with goal-orientation in the project planning, implementation and evaluation. The student is able to operate proactively with an entrepreneurial mindset.

RECOGNISING AND VALIDATING PRIOR LEARNING (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or in other studies, they can show the competence with a demonstration and progress faster through their studies. More information can be asked from the instructor.

CONNECTIONS TO BUSINESS LIFE
Company visits, guest lecturers and workshops in cooperation with different companies and organisations.

INTERNATIONALITY
Possibility to work with international teams and instructors. Guest lecturers from international organisations and partner universities. International learning materials.

LEARNING METHODS
All competences are implemented in learning activities jointly with other modules. The methods used in the learning activities can be:

Inquiry learning
Projects
Peer-to-peer learning
Tutorials
Debates
Study tours and company visits
Lectures and workshops
Independent study and teamwork
The assessment of one’s own learning

LEARNING MATERIALS
Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students.

Text books and Further Reading:
Airline E-Commerce: Log On. Take Off. Michael Hanke Routledge, 20 May 2016
Flying Off Course ,Rigas Doganis, Routledge (4th Ed.), 2010
The Airline Business in the 21st Century, Rigas Doganis, Routledge, 2001.
Air Transport Management: An international perspective 1st Edition, Lucy Budd , Stephen Ison Routledge, 2017
Air Transportation, A Management Perspective, Seventh Edition, John G. Wensveen, Ashgate, 2011

Contact teaching

CONNECTIONS TO BUSINESS LIFE Potentially guest lecturers and workshops in cooperation with different companies and organisations.

Porvoo Campus

TBA

English

INTERNATIONALITY
Possibility to work with international teams and instructors. Guest lecturers from international organisations and partner universities. International learning materials.

26.08.2021 - 17.12.2021

Projects, essays, group work and discussions

14.06.2021 - 20.08.2021

The lectures will be held on Thursdays four times, once a month via Zoom. The link can be found in Moodle.

26.8. at 10-16
Current situation in the Aviation Industry. Megatrends. Business analysis tools. Assignment.

23.9. at 10-16
Airlines and Airports. Business analysis. Assignment.

14.10. at 10-16
Air Cargo, Ground Service providers, ANS Service providers, other stakeholders in Aviation. Business analysis. Assignment.

11.11. at 10-16
Aviation Industry analysis cases. Assignment.

AB1OP
ONLINE

This must be negotiated with the instructor.

Tue 19.5.2020 - Feedback
This module has been developed for Haaga-Helia’s teaching environment based on the methods of inquiry learning and project-based learning. The feedback and results of the staff’s planning meetings have been used when establishing contents and implementation.

Mari Austin, Heini Noronen-Juhola, Hanna Siltakorpi, Thomas Sundman

15 - 40

ASSESSMENT
The assessment methods are defined in the implementation plans. The assessment methods may include:

Individual assignments
Group works
Final deliverables
Exams

ABBA Degree Programme in Aviation Business

H-5