•   International Marketing Research MAR2IB101-3002 24.10.2022-16.12.2022  5   (CONTACT, ...) +-
    Learning objectives
    You can negotiate and prepare a marketing research plan to a client. You can implement an international marketing research project as a member of a student research team. You can take into consideration ethical and cultural challenges involved in the research process. You can report and present international marketing information for decision makers.
    Starting level and linkage with other courses
    Marketing Research Methods done or running simultaneously
    Contents
    - research project design - quantitative, qualitative and mixed method
    - research question development
    - creating online questionnaires with Webropol
    - implementing a research project
    - writing a research report
    - making interpretations and conclusions based on research findings
    - assessing the reliability and validity of results
    - influence of culture in a research process
    - presenting research process and findings to the client
    - feedback discussion with the client
    Assessment criteria
    Assessment criteria - grade 1
    You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.

    You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.

    You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.
    Assessment criteria - grade 3
    You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.

    You complete given tasks and assignments independently. You apply knowledge in hands - on business related situations.

    You can critique your own practice and identify ways to improve.

    You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.
    Assessment criteria - grade 5
    You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.

    You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.

    You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.
    Teaching methods and instruction

    Learning takes place in classes on campus, independent studies, teamwork and online-studies.
    Readings, information search, data collection, data analysis and reporting techniques
    The assessment of one’s own learning.

    Learning material and recommended literature

    Craig C.Samuel & Douglas Susan P.: International marketing Research Third Edition

    Additional readings
    Creswell, J.W (2003) “Research Design” Qualitative, Quantitative, and Mixed
    Methods. Approaches. Second edition
    Kananen J. 2013. Design Research as Thesis Research. Jyväskylän Ammattikrokeakoulu
    Miles, M.B. and Huberman, A.M (1988 or 1994): Qualitative Data Analysis: an
    expanded sourcebook. SAGE Publications Books
    Yin, R. 2014. Case Study Research: Design and Methods. 5th ed. Sage. Newbury Park, CA.

    Working life connections

    The course assignment may involve working with business community and own work experience. Students perform research tasks connected to international business environment

    Campus

    Porvoo Campus

    Exam dates and re-exam possibilities

    TBC later

    Teaching language

    English

    Internationality

    Participants are diverse and have international background. International learning material and international research projects

    Timing

    24.10.2022 - 16.12.2022

    Learning assignments

    This course will have three assignments: First assignment consists of analysis of one international thesis The second Learning Assignment consists of reading and topics presentations The third and final assignment: consist of an international research report conducted for a business

    Enrollment

    13.06.2022 - 21.10.2022

    Content scheduling

    Classes take place on TUE & THU 8:30-10:45
    During the period of 25.10.2022-16:12.2022

    Groups
    • CONTACT
    • IB3
    • EXCH
    Alternative learning methods

    Accreditation of prior learning (APL)
    If students have acquired the required competence in previous work tasks, recreational activities or other courses, they may show the competence with a demonstration and progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) should be discussed with the responsible teacher.

    Teachers

    Evariste Habiyakare

    Seats

    15 - 30

    Further information

    Active participation (20%),
    Different assignments (40%),
    International Research / Project (40%)

    Degree Programme

    IBBA Degree Programme in International Business Administration

    Virtual proportion

    2 cr

    Evaluation scale

    H-5