E-Business in Tourism and Hospitality - Study guide

On successful completion of this module, the student understands the significance of e-Business to the tourism and hospitality industry and also understands the business relevance of digital marketing and its channels e.g. social media. S/he understands the elements of a succesfull digital marketing plan and is able to contribute a marketing plan in digital business environment. S/he also identifies and evaluates emerging technologies and digital innovations.

• Digital business as a phenomenon in tourism and hospitality business
• Use and role of digital marketing in e-business
• Pros and cons as well as requirements of digital marketing activities
• Different platforms, channels and their roles in digital marketing
• Customer relationships (CRM), analytics and customer experience (CX) online
• Planning of digital marketing acitivities to promote e-business
• Other actual phenomena of e-business and digital marketing

The student understands the basic concepts and terminology. H/she has completed the online lessons and quizzes and/or assignments related to them. The mean value of online quizzes and assignments (related to the online lessons) is at least on a very good level (4).
The student can do analyses for digital marketing, i.e. SWOT analyses. The student can plan digital marketing actions according to strategic thinking. The student can use the tools and key concepts of digital marketing presented during the course. The student is able to create a written digital marketing plan for a case company. The student demonstrates innovative thinking in planning digital marketing activities and has presented some new ideas for the case company. Practical written assignmenta related to a case company required.

Please contact the teacher of this course for further information.

Blended course including virtual learning environment and four virtual lessons.
Virtual lessons are possibilities to e-meet the teacher and to get background information and guidance from the teacher.
Virtual lessons are: 24.1.2023 at 9:00, 7.2.2023 at 9:00, 28.2.2023 at 9:00, 14.3.2023 at 9:00

The course includes online lessons, quizzes and different kind of assignments related to lessons. The student can tailor the course based on own objectives.

If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

Materials and online lessons on Moodle. The main book is:
Chaffey, Dave; Fiona Ellis-Chadwick:
Digital Marketing, strategy implementation and practice.
Published 2019-01
ISBN:9781292241586
Published by: PEARSON EDUCATION LIMITED.
Printed or e-book: PDF – Adobe DRM.
This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it.

Students will do assignments related to a case company.

Haaga Campus

There is no exam but online quizzes that can be completed according to the student´s own schedule.

English

International material, the course is in English.

16.01.2023 - 17.03.2023

Online lessons, quizzes, small assignments and digital marketing plan. The assignments will be done based on the student's own objective for the course.

02.01.2023 - 13.01.2023

No fixed schedule. Three optional online lessons offered:
24.1.2022 at 9:00, 7.2.2022 at 9:00, 28.2. at 9:00, 14.3.2022 at 9:00

Please find a recommendated schedule for this virtual course later in Moodle.

BLENDED
RL21SG
EXCH
RL21SF

The student can choose the grade at which he/she is aiming at. The assessment criteria explains the different requirements for different levels.

If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

Please note that the teacher can asked to do some additions to the assignments to be approved.

Feedback will be given throughout the course. The students are also given opportunities to discuss directly online with the teacher.

Päivi Penttilä

15 - 40

Scale 0-5.

MATKA Degree Programme in Tourism Management

5 cr

H-5