•   E-Business in Tourism and Hospitality MAR2HL001-3031 16.01.2023-17.03.2023  5   (BLENDED, ...) +-
    Learning objectives
    On successful completion of this module, the student understands the significance of e-Business to the tourism and hospitality industry and also understands the business relevance of digital marketing and its channels e.g. social media. S/he understands the elements of a succesfull digital marketing plan and is able to contribute a marketing plan in digital business environment. S/he also identifies and evaluates emerging technologies and digital innovations.
    Contents
    • Digital business as a phenomenon in tourism and hospitality business
    • Use and role of digital marketing in e-business
    • Pros and cons as well as requirements of digital marketing activities
    • Different platforms, channels and their roles in digital marketing
    • Customer relationships (CRM), analytics and customer experience (CX) online
    • Planning of digital marketing acitivities to promote e-business
    • Other actual phenomena of e-business and digital marketing
    Assessment criteria
    Assessment criteria - grade 1
    The student understands the basic concepts and terminology. H/she has completed the online lessons and quizzes and/or assignments related to them. The mean value of online quizzes and assignments (related to the online lessons) is at least on satisfactory (2) level.
    Assessment criteria - grade 3
    The student understands the basic concepts and terminology. H/she has completed the online lessons and quizzes and/or assignments related to them. The mean value of online quizzes and assignments (related to the online lessons) is at least on a good level (3). The student can do analyses for digital marketing, i.e. SWOT analyses. Additional practical written assignment related to a case company required.
    Assessment criteria - grade 5
    The student understands the basic concepts and terminology. H/she has completed the online lessons and quizzes and/or assignments related to them. The mean value of online quizzes and assignments (related to the online lessons) is at least on a very good level (4).
    The student can do analyses for digital marketing, i.e. SWOT analyses. The student can plan digital marketing actions according to strategic thinking. The student can use the tools and key concepts of digital marketing presented during the course. The student is able to create a written digital marketing plan for a case company. The student demonstrates innovative thinking in planning digital marketing activities and has presented some new ideas for the case company. Practical written assignmenta related to a case company required.
    Further information
    Please contact the teacher of this course for further information.

    Teaching methods and instruction

    Blended course including virtual learning environment and four virtual lessons.
    Virtual lessons are possibilities to e-meet the teacher and to get background information and guidance from the teacher.
    Virtual lessons are: 24.1.2023 at 9:00, 7.2.2023 at 9:00, 28.2.2023 at 9:00, 14.3.2023 at 9:00

    The course includes online lessons, quizzes and different kind of assignments related to lessons. The student can tailor the course based on own objectives.

    If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

    If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

    If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

    Learning material and recommended literature

    Materials and online lessons on Moodle. The main book is:
    Chaffey, Dave; Fiona Ellis-Chadwick:
    Digital Marketing, strategy implementation and practice.
    Published 2019-01
    ISBN:9781292241586
    Published by: PEARSON EDUCATION LIMITED.
    Printed or e-book: PDF – Adobe DRM.
    This e-book is available online at Haaga Helia library, the number of simultaneous readers is limited but do check it.

    Working life connections

    Students will do assignments related to a case company.

    Campus

    Haaga Campus

    Exam dates and re-exam possibilities

    There is no exam but online quizzes that can be completed according to the student´s own schedule.

    Teaching language

    English

    Internationality

    International material, the course is in English.

    Timing

    16.01.2023 - 17.03.2023

    Learning assignments

    Online lessons, quizzes, small assignments and digital marketing plan. The assignments will be done based on the student's own objective for the course.

    Enrollment

    02.01.2023 - 13.01.2023

    Content scheduling

    No fixed schedule. Three optional online lessons offered:
    24.1.2022 at 9:00, 7.2.2022 at 9:00, 28.2. at 9:00, 14.3.2022 at 9:00

    Please find a recommendated schedule for this virtual course later in Moodle.

    Groups
    • BLENDED
    • RL21SG
    • EXCH
    • RL21SF
    Alternative learning methods

    The student can choose the grade at which he/she is aiming at. The assessment criteria explains the different requirements for different levels.

    If you aim at grades 1-2, you need to complete the online lessons, quizzes and small assignments related to them.

    If you aim at grade 3, you need to complete the online lessons, quizzes and small assignments related to them AND additional assignments (for a case company that you choose).

    If you aim at grades 4-5, you need to complete the online lessons, quizzes and small assignments related to them, additional assignments AND digital marketing plan (for a case company that you choose).

    Please note that the teacher can asked to do some additions to the assignments to be approved.

    Assessment criteria

    Feedback will be given throughout the course. The students are also given opportunities to discuss directly online with the teacher.

    Teachers

    Päivi Penttilä

    Seats

    15 - 40

    Further information

    Scale 0-5.

    Degree Programme

    MATKA Degree Programme in Tourism Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5