Interactive lessons, smaller assignments during the contact hours, gamification.
Kotler, Philip et al. Marketing for hospitality and tourism (global edition) 2022. Version 2017 is also ok.
https://haaga-helia.finna.fi/Record/3amk.294443
Cases and visiting lecturers. In the group assignment the student group chooses the case company.
Haaga Campus
On March 18th (last contact hours) 2022
English
International examples and cases.
17.01.2022 - 18.03.2022
Group assignment: Marketing mix (7P) for a case company Individual work: sales pitch OR pair work: Successful sales meeting Exam: key concepts and terms of marketing and sales
03.01.2022 - 14.01.2022
The contact hours are on Fridays 8.15 - 13.45 at Haaga campus, Jan 21 - March 18th 2022
Participation in course or recognition of prior learning
Sonja Haaksluoto
15 - 40
Diagnostic evaluation, formative evaluation, summative evaluation, peer review.
HOTEM Degree Programme in Hospitality, Tourism and Experience Management
0.00 cr
1.00 cr
H-5