Basics of Marketing (5 cr)

Evaluation scale

H-5

Schedule

The course begins on Wed, August 28 (28.8.2019) at 10.15-13.30 in room 1007 and ends on 11.12.2019.

Implementation methods, demonstration and Work&Study

Contact sessions, distant sessions and self study.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and in the implementation plan.

Materials

Material available in Moodle.

Teaching methods and instruction

- Contact and distant sessions
- Individual and team assignments

Working life connections

- Examples and exercises are business-related
- Students interview a small business owner

Exam dates and re-exam possibilities

- Exam and re-exam dates are announced in Moodle.

Internationality

- Assignments make use of international business cases and examples
- Where possible, teams are multicultural and the benefits of diversity are integrated into the teamwork

Learning assignments

The course is composed of in-class activities (not graded) and assignments (graded) as follows:
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Assignment 5
Assignment 6
Online exam

Assessment methods

Assignment 1: 10%, Individual
Assignment 2: 15%, Team
Assignment 3: 5% + 5%, Individual & Team
Assignment 4: 10%, Team
Assignment 5: 5% + 5%, Pair or trio
Assignment 6: 15%, Individual in a team
Online exam: 20%, Individual
Attendance: 10%, Individual
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
Grade 0: 0-39%
Grade 1: 40-50%
Grade 2: 51-60%
Grade 3: 61-75%
Grade 4: 76-89%
Grade 5: 90-100%