Basics of Marketing (5 cr)
Code: MAR1LF101-3013
Basic information of implementation
- Enrollment
- 15.06.2020 - 28.08.2020
- Enrolment for the implementation has ended.
- Timing
- 24.08.2020 - 18.12.2020
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- GLOBBA Degree Programme in International Business
Evaluation scale
H-5
Schedule
The course begins on Wed, August 28 (28.8.2019) at 10.15-13.30 in room 1007 and ends on 11.12.2019.
Implementation methods, demonstration and Work&Study
Contact sessions, distant sessions and self study.
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you may show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and in the implementation plan.
Materials
Material available in Moodle.
Teaching methods and instruction
- Contact and distant sessions
- Individual and team assignments
Working life connections
- Examples and exercises are business-related
- Students interview a small business owner
Exam dates and re-exam possibilities
- Exam and re-exam dates are announced in Moodle.
Internationality
- Assignments make use of international business cases and examples
- Where possible, teams are multicultural and the benefits of diversity are integrated into the teamwork
Learning assignments
The course is composed of in-class activities (not graded) and assignments (graded) as follows:
Assignment 1
Assignment 2
Assignment 3
Assignment 4
Assignment 5
Assignment 6
Online exam
Assessment methods
Assignment 1: 10%, Individual
Assignment 2: 15%, Team
Assignment 3: 5% + 5%, Individual & Team
Assignment 4: 10%, Team
Assignment 5: 5% + 5%, Pair or trio
Assignment 6: 15%, Individual in a team
Online exam: 20%, Individual
Attendance: 10%, Individual
Students' performance is graded on the following scale: Excellent (5), Very good (4), Good (3), Satisfactory (2), Fair (1), Fail (0).
Grade 0: 0-39%
Grade 1: 40-50%
Grade 2: 51-60%
Grade 3: 61-75%
Grade 4: 76-89%
Grade 5: 90-100%