Contact hours, interactive lectures
Solomon, M. 2020. 13th ed. Consumer Behavior: Buying, Having, and Being. Pearson. E-book or printed.
Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing (17 e. Global edition.). Pearson. E-book or printed.
Case examples from business life.
3 Moodle quizzes that are to be taken during the course
Students from Haaga-Helia partner university in Mexico, Universidad Mondragon, will join some of the sessions
27.03.2023 - 19.05.2023
- Group work about Customer insight - 3 Moodle quizzes - Group work about Marketing mix 7P
02.01.2023 - 24.03.2023
Contact hours on Mondays and Wednesdays at 11.00 - 13.45 on Haaga Campus. The course starts March 27th and ends May 17th.
Recognition of prior learning, demonstration of competencies regarding the course subjects
Kevin Gore, Sonja Haaksluoto
15 - 40
EXPER Hospitality and Tourism Experience Management