Employer Branding (5 cr)
Code: HRM3LF101-3014
Basic information of implementation
- Enrollment
- 13.06.2022 - 19.08.2022
- Enrolment for the implementation has ended.
- Timing
- 22.08.2022 - 16.12.2022
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Pasila Campus
- Teaching languages
- English
- Seats
- 15 - 40
- Degree programmes
- GLOBBA Degree Programme in International Business
- Teachers
- Johanna Förnäs
- Groups
-
LF3PALF3PA Globba, Pasila
-
CONTACTContact implementation
-
EXCHEXCH Exchange students
-
LF3PBLF3PB Globba, Pasila
- Course
- HRM3LF101
Evaluation scale
H-5
Schedule
- Periods 1 and 2 in autumn semester 2022.
- Weekly schedule is available in the Moodle course environment.
Implementation methods, demonstration and Work&Study
Contact tuition, lectures, student presentations, modified PBL, virtual assignments, qualitative research project conducted in teams.
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and GLOBBA Student SharePoint.
Materials
Course book: Barrow, S. and Mosley, R.2005 or later. Bringing the Best of Brand Management to People at Work. John Wiley Sons. Chichester. Also available an e-book in HAAGA-HELIA’s Finna. To locate it type the search string: “Employer brand: bringing the best of brand management to people at work”.
Additional literature related to
- Employer branding
- Qualitative research methods
- History of HRM
Detailed literature information and Padlet reading packets available in the Moodle course platform.
Teaching methods and instruction
- Contact lessons with lectures, modified PBL sessions and class discussions.
- Distance and virtual study of literature and other course readings independently.
- Team project work
Working life connections
- The course project focuses on analyzing the employer brand of 20+ international companies.
- The quest speakers
Exam dates and re-exam possibilities
No examinations.
Internationality
- The course focuses on international HRM and builds on a multicultural student group sharing their learnings. The course project focuses on analysing the employer brand of 20+ international companies.
- The quest speakers
Completion alternatives
If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at GLOBBA Student SharePoint --> Recognition of Learning tab.
Learning assignments
- Qualitative Employer Branding research project in teams and as a class.
- See detailed instructions in the course implementation plan in the Moodle course environment.