Employer Branding (5 cr)

Code: HRM3LF101-3014

Basic information of implementation


Enrollment
13.06.2022 - 19.08.2022
Enrolment for the implementation has ended.
Timing
22.08.2022 - 16.12.2022
Implementation has ended.
ECTS Credits
5 cr
Campus
Pasila Campus
Teaching languages
English
Seats
15 - 40
Degree programmes
GLOBBA Degree Programme in International Business
Teachers
Johanna Förnäs
Groups
LF3PA
LF3PA Globba, Pasila
CONTACT
Contact implementation
EXCH
EXCH Exchange students
LF3PB
LF3PB Globba, Pasila
Course
HRM3LF101

Evaluation scale

H-5

Schedule

- Periods 1 and 2 in autumn semester 2022.
- Weekly schedule is available in the Moodle course environment.

Implementation methods, demonstration and Work&Study

Contact tuition, lectures, student presentations, modified PBL, virtual assignments, qualitative research project conducted in teams.

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at MyNet and GLOBBA Student SharePoint.

Materials

Course book: Barrow, S. and Mosley, R.2005 or later. Bringing the Best of Brand Management to People at Work. John Wiley Sons. Chichester. Also available an e-book in HAAGA-HELIA’s Finna. To locate it type the search string: “Employer brand: bringing the best of brand management to people at work”.
Additional literature related to
- Employer branding
- Qualitative research methods
- History of HRM
Detailed literature information and Padlet reading packets available in the Moodle course platform.

Teaching methods and instruction

- Contact lessons with lectures, modified PBL sessions and class discussions.
- Distance and virtual study of literature and other course readings independently.
- Team project work

Working life connections

- The course project focuses on analyzing the employer brand of 20+ international companies.
- The quest speakers

Exam dates and re-exam possibilities

No examinations.

Internationality

- The course focuses on international HRM and builds on a multicultural student group sharing their learnings. The course project focuses on analysing the employer brand of 20+ international companies.
- The quest speakers

Completion alternatives

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at GLOBBA Student SharePoint --> Recognition of Learning tab.

Learning assignments

- Qualitative Employer Branding research project in teams and as a class.
- See detailed instructions in the course implementation plan in the Moodle course environment.

Siirry alkuun