Employer Branding - Study guide

You know the historical development of personnel management, people management and human resource management (HRM), and understand the PEST forces driving them. You understand the value of a range of employer branding models and concepts, and can analyse organizations using them. You can make suggestions to develop HR policies and practices. You can collect qualitative data on organizations and analyse it critically.

Prerequisite: HRM1LF101 Basics of Human Resource Management or equivalent competence.

- history of HRM
- employer brand (EB), EB identity, EB position, EVP (employer value proposition)
- communicating EB
- EB management methods
- qualitative data collection methods
- basics of qualitative data analysis and qualitative data reporting

- Knowledge: You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
- Skills: You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.
- Competence: You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance

- Knowledge: You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
- Skills: You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
- Competence: You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

- Knowledge: You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
- Skills: You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
- Competence: You execute skills with natural proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.

- Contact lessons with lectures, modified PBL sessions and class discussions.
- Distance and virtual study of literature and other course readings independently.
- Team project work

Course book: Barrow, S. and Mosley, R.2005 or later. Bringing the Best of Brand Management to People at Work. John Wiley Sons. Chichester. Also available an e-book in HAAGA-HELIA’s Finna. To locate it type the search string: “Employer brand: bringing the best of brand management to people at work”.
Additional literature related to
- Employer branding
- Qualitative research methods
- History of HRM
Detailed literature information and Padlet reading packets available in the Moodle course platform.

- The course project focuses on analyzing the employer brand of 20+ international companies. - The quest speakers

Pasila Campus

No examinations.

English

- The course focuses on international HRM and builds on a multicultural student group sharing their learnings. The course project focuses on analysing the employer brand of 20+ international companies.
- The quest speakers

22.08.2022 - 16.12.2022

- Qualitative Employer Branding research project in teams and as a class. - See detailed instructions in the course implementation plan in the Moodle course environment.

13.06.2022 - 19.08.2022

- Periods 1 and 2 in autumn semester 2022.
- Weekly schedule is available in the Moodle course environment.

LF3PA
CONTACT
EXCH
LF3PB

If you have acquired the required competence in previous work tasks, recreational activities or on another course, you can show the competence with a demonstration and progress faster through your studies. More information and instructions for RPL are available at GLOBBA Student SharePoint --> Recognition of Learning tab.

2020 Added team consultancy session and changed grading rations based on student feedback. Moodle course follow-up function added for students to mark their progress.
2019 Added one more contact session to qualitative project preparation stage, and cut the number of distance sessions due to student feedback. Moodle changed to tabs format. After the change 63% contact and 37% distance.
2018 Distance assignment orienting to the course was added; Contact assignment orienting to the course project was added; Project was divided into more distinctive steps. More contact tuition added based on course feedback.
2017 The amount of distance tuition was increased to 50%. Interactive learning methods are now used instead of lectures. The leadership theme was turned into a separate course in the new curriculum.

Johanna Förnäs

15 - 40

GLOBBA Degree Programme in International Business

H-5