Employer Branding and Talent Acquisition - Study guide

Students who have completed this course or acquired similar skills will be able to
Gains the knowledge and skills necessary to build and analyze an attractive employer brand and to acquire the best candidates to an organization.
Is able to identify the core elements of employer branding; content, tools and channels matching the organizations mission, vision and strategy.
Understands how the importance of corporate social responsibility (CSR) influences to employer branding.
Understand the role of ERS (ethical, responsible, and sustainable) in recruitment and employee assessment.

Employer Branding
Talent Acquisition
Recruitment
Selection

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

You know the key concepts within the course’s scope, but are yet to develop the general view and the big picture of the subject matter.
You can complete given tasks and assignments with assistance. You need to develop how to apply knowledge.
You demonstrate some ability to perform skills and have basic knowledge, but you have difficulty to manage without assistance.

You know the key concepts well and can explain how the theories and models function and the tools are used. You have a general view of the subject matter.
You complete given tasks and assignments independently. You apply knowledge in hands-on business related situations. You can critique your own practice and identify ways to improve.
You demonstrate sufficient ability to perform skills and have basic to good knowledge. You can perform independently, but you have some challenges in passing on your skills and knowledge to others. You have an interest in professional development.

You have a strong command of the key and related concepts. You can critically evaluate theories, models and tools. You can demonstrate explicit knowledge of the subject matter, and how it relates to other disciplines.
You apply knowledge in demanding business related situations. You can prioritize and critically select tools and methods for solving complex problems in the subject matter.
You execute skills with proficiency and you have detailed and explicit knowledge. You can perform independently and you are also able and actively willing to help others develop and pass on your skills. You have an attitude of continuous professional development.

During this implementation we will meet six (6) times in Pasila Campus and the content is strongly business oriented. We aim to have have different guest speakers visiting our class and we will learn topical perspectives how employer branding and talent acquisition work in different kind of organizations.
During the course you will create your own reflective diary which shows your capability to analyze different topics, give reasoning for your opinions and think thoroughly how you can use your learning points in the future.

The physical presence in the classes is necessary and this course cannot be done online or virtually.

To be published later.

Visiting speakers.

Pasila Campus

There is no examination during this implementation.

English

24.03.2025 - 16.05.2025

Individual and group working. The assignments will be introduced in the learning platform Moodle when the course starts.

02.01.2025 - 21.03.2025

4th period March-May 2025.

The mandatory physical lectures are on Thursdays at 17.40-20.30 in the Pasila campus on the following days: March 27, April 3, April 10, April 24, May 8 and May 15, 2025.

IBEB4PAHRL
EVENING
CONTACT
BLENDED
EXCH

Tiina Mehto

15 - 50

Grading 1-5.

INTBBA International Business

0.00 cr

H-5