•   Experience Marketing HOT3RH005-3005 27.03.2023-19.05.2023  6   (RZ20ST, ...) +-
    Learning objectives
    Upon completion of the course, the student is able to
    • understand alternative methods of marketing, e.g. guerrilla marketing, event marketing, content marketing, movie marketing, product placement, game marketing, music marketing, sponsorship
    • evaluate the value of alternative marketing approaches
    • plan and execute experiential marketing campaign
    • apply sensory marketing to experiential marketing campaign
    • evaluate experiential marketing campaign through various tools
    Starting level and linkage with other courses
    Recommended to be studied after the course Marketing and Personal Selling.
    Contents
    • Genealogy of the concept of marketing
    • New forms of marketing (Experience Marketing)
    • Experience strategic marketing
    • Experience marketing mix
    • Experience operational marketing
    • Experience marketing plan
    • Sensory perception
    • Evaluation of the experience marketing plan
    Assessment criteria
    Assessment criteria - grade 1
    Grade 1
    The student can interpret alternative methods of marketing. S/he can sufficiently evaluate the value of alternative marketing approaches. S/he can understand the planning process and sufficiently execute experiential marketing campaign. Student can apply sensory marketing to the project and sufficiently evaluate the campaign through various tools provided.
    Assessment criteria - grade 3
    Grade 3
    The student can interpret and justify alternative methods of marketing. S/he can evaluate the value of alternative marketing approaches. S/he can plan the process and execute experiential marketing campaign. Student can apply sensory marketing to the project and evaluate the campaign through various tools provided.
    Assessment criteria - grade 5
    Grade 5
    The student can justify alternative methods of marketing. S/he can draw conclusions about the value of alternative marketing approaches. S/he can critically plan and lead the process as well as outstandigly execute experiential marketing campaign. Student can develop sensory marketing experience as a part of the project and critically evaluate the campaign through various tools provided.
    Further information
    Industry visits, industry guest lectures and industry project
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    27.03.2023 - 19.05.2023

    Enrollment

    02.01.2023 - 24.03.2023

    Groups
    • RZ20ST
    • EXCH
    • CONTACT
    • RZ20SH
    Teachers

    Violeta Salonen

    Seats

    15 - 40

    Degree Programme

    HOTEM Degree Programme in Hospitality, Tourism and Experience Management

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5