•   Distribution in Hospitality and Tourism HOS022AS3AE-3001 26.08.2024-11.10.2024  5   (HOST23A, ...) +-
    Learning objectives
    On successful completion, students will be able to
    - name the basics of sales management in hotel and tourism.
    - describe the development of new distribution systems and channels and critically
    - reflect on their significance.
    - understand the basic structure as well as the functions of GDS, CRS and sales-relevant backoffice
    systems.
    - analyze current sales strategies of a hospitality/tourism company and develop possible
    alternatives.
    Contents
    - Basics of Sales Management in Hotel and Tourism
    - Sales and Consumer Perception
    - Personal Selling and Sales Techniques
    - The Negotiation Process
    - Online and Mobile Sales Channels: E-Commerce vs. M-Commerce
    - Structure and Functions of GDS, CRS and Sales-Related Back-Office Systems
    - Sales and Social Media
    - Trends in Hospitality Distribution
    - Trends in Tourism Distribution
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
    Campus

    Haaga Campus

    Teaching language

    English

    Timing

    26.08.2024 - 11.10.2024

    Enrollment

    08.03.2024 - 08.03.2024

    Groups
    • HOST23A
    • HOST24A
    • VIRTUAL
    Teachers

    Taina Pallonen

    Seats

    15 - 60

    Degree Programme

    HOST Strategic Hospitality Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5