After successful competition of the course, the student is able to:
1. Outline the most important evolution stages of the tourism and hospitality industry.
2. Understand the changes in the needs and aspirations of key industry stakeholders (e.g., customers, employees, companies) over time.
3. Understand the importance of cultural diversity in the field of tourism and hospitality, and identify the most important organizational culture models.
4. Outline the key forces for change and trends affecting the future of the tourism and hospitality industry.