•   Operating an International Business GLO4LH102-3010 21.08.2023-13.10.2023  10   (EVENING, ...) +-
    Learning objectives
    During the course students will learn to conduct a go-to-market plan for an SME. While doing this, students will develop their skills to critically evaluate alternative options and justify decisions. In addition, working with a client company will enhance the skills to understand the client needs and respond to their feedback; as well as communication and reporting.
    Starting level and linkage with other courses
    This module is part of the Specialisation Studies, Global Markets and Trade.

    Before taking this module, the student has successfully completed the basic modules 1-6 and core module ‘The foundations of growing a global business’ GLO3LH101.

    It is also recommended that the student has completed the first project module ‘Planning an international business’ GLO4LH101.
    Contents
    This is the second project module of Global Markets and Trade specialization. The students will work and learn in a real-life assignment on the internationalization efforts of an SME. The project will be tailored for the needs of the client company but the key elements are relatively constant:
    - Go-to-market planning
    - Business model and maturity analysis
    - Risk identification
    - Distribution channel portfolio decisions
    - Partner screening, qualifying and contacting

    The module requires strong and goal-oriented commitment on behalf of the student to team work and the contact sessions in the module. The grade will be based partly on the output and the value of the project deliverables to the client company (50%) and partly on the students own commitment, activity and demonstrated professional attitude (50%).
    Assessment criteria
    Assessment criteria - grade 1
    • The student can build an elementary go-to-market plan with some practical and new content for the client.
    • The student takes partial responsibility for the client project including some communication with the client and reporting to the client.
    • The student can use some project management tools and follow the given schedule.
    Assessment criteria - grade 3
    • The student can build a practical go-to-market plan based on various analysis, research and screening. The plan includes justified recommendations with practical and value adding content for the client.
    • The student takes responsibility for the client project including communication, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client
    • The student can use project management tools to keep the project on schedule
    Assessment criteria - grade 5
    • A student can build an executable go-to-market plan based on extensive analysis, research and screening. The plan includes well justified recommendations with practical and value adding content for the client.
    • The student takes full responsibility and active role in the client project including communication with the client, alterations to the project based on client demands, incorporating client needs in the project and reporting to the client.
    • The student can proficiently apply project management tools and skills to keep the project on schedule and on target.
    Teaching methods and instruction

    Students work in teams for a project commissioned by a real company in a go-to-market scenario. The exact scope and focus of the project is dependent on commissioning company's needs and demands. Teachers consult and facilitate students teams work and help ensuring the success of the project.

    Learning material and recommended literature

    All learning materials are provided by the teachers during the course either by Moodle documents or alternatively, as hand-outs.

    Working life connections

    Course is built around a real company acting as a commissioner of a real-life project.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    Course does not include an examination.

    Teaching language

    English

    Internationality

    Course is built around a real company acting as a commissioner of a real-life project with focus and scope in go-to-market and internationalization scenario.

    Timing

    21.08.2023 - 13.10.2023

    Learning assignments

    As a team member (50 % weight in the final course grade): - Various reports and material is created for the commissioning company. This documentation and is form is defined by the commissioning company's project and needs once the course begins. Additionally, each student's compulsory individual assignments (50 % weight in the final course grade): - Individual learning reflection report. - Team- and project outcome assessment. - Active contribution to the process & project management including attendance to the lessons & coaching as well as team work.

    Enrollment

    12.06.2023 - 18.08.2023

    Content scheduling

    The schedule attached is a generic plan for the course. A detailed version for the project is presented once the course begins.
    Course week #1
    - Week's 1st class content: Course Introduction, Preparation for project briefing: What do we already know about the commissioning company? What else should we know?
    - Week's 2nd class content: project briefing by the commissioning company
    Course week #2
    - Both classes content: project work with facilitated workshops, team coaching
    Course week #3
    - Both classes content: project work with facilitated workshops, team coaching
    Course week #4
    - Week's 1st class content: mid-reporting dress rehearsal for all the teams, improving presentation materials based on coaches' and other teams' feedback
    - Week's 2nd class content: mid-report presentations for the commissioning company
    Course week #5
    - Both classes content: project work with facilitated workshops, team coaching
    Course week #6
    - Both classes content: project work with facilitated workshops, team coaching
    Course week #7
    - Week's 1st class content: project work with facilitated workshops, team coaching
    - Week's 2nd class content: final project report dress rehearsal for all the teams, improving presentation materials based on coaches' and other teams' feedback
    Course week #8
    - Week's 1st class content: final project presentations for the commissioning company (additionally, each team gives the created material package to the customer)
    - Week's 2nd class content: no class, but students work individually on their "Self" - and "Team- and project -outcome" assignments

    Groups
    • EVENING
    • CONTACT
    • LH5PAGLO
    • LH5IPAGLO
    • BLENDED
    • LH4PAGLO
    • EXCH
    Alternative learning methods

    RPL (Recognition of Prior Learning) can be offered, if the student has acquired the required competence in previous work tasks, recreational activities or on another course, she/he can show the competence with a demonstration and progress faster through the studies.

    Teachers

    Miikka Mäkelä, Anne Leinovaara-Matomäki

    Seats

    15 - 45

    Further information

    As this course builds around a project, various project related items combine the elements of student's assessment:
    - Content and quality of the reports, other materials (50 %)
    - Self-, team- and project outcome assessment (20 %)
    - Active contribution to the process & project management including attendance (15 %)
    - Presentations and materials created and used (15 %)

    Degree Programme

    HELI Degree Programme in Business Management

    R&D proportion

    0.00 cr

    Virtual proportion

    6.00 cr

    Evaluation scale

    H-5