Globalization and Internationalization - Study guide

Students become familiar with the globalization of firms. They obtain skills for planning the internationalization of companies.

A-part of basic studies module 5 Growing Global. The B-part is Communication and Culture.

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
Team project

• knows the basic drivers and effects of globalization for firms and is able to identify some of the opportunities and challenges the international business environment poses.
• has a rudimentary knowledge of operation modes in global markets.
• knows the basic principles of internationalizing a firm’s value chain and utilizing value networks.
• is able to analyze a SME firm's value chain activity and relate it to a theory or model.

• knows the different drivers and effects of globalization for firms and is able to analyze the opportunities and challenges the international business environment poses.
• has a good knowledge of various operation modes in global markets.
• is familiar with internationalizing a firm’s value chain and utilizing value networks.
• is able to participate as part of a team in analyzing the target market and drawing up a basic internationalization plan for a value chain activity of a firm.

• is able to identify the different drivers and effects of globalization for firms and to analyze the relevant opportunities and challenges the international business environment poses.
• has a solid knowledge of various operation modes in global markets.
• has an analytical comprehension of how to internationalize a firm’s value chain and utilize value networks.
• is able to analyze the target market by choosing relevant information and draw up a well justified internationalization plan for a value chain activity of a firm.
• is an excellent team player enabling efficient project working

Globalization and internationalization (GLO1LH101A) is part of Growing Global module. The module includes following parts:

Globalization and internationalization GLO1LH101A 5 cr
Communication and culture GLO1LH101B 5 cr
Language skills 5 cr (second foreign language; completed separately from parts A and B)

Virtual learning and team project, assignments, and independent work. The course contains group work and smaller individual assignments and presentation of the group work.

Material on Moodle, data bases of Haaga-Helia library, and course books, especially the Hollensen book.

Course books:
Hollensen, S. Global Marketing, newest edition or any International business textbook published after 2013, parts I, II & III

(Wall, S., Minocha, S. and Rees, B. 2016 International Business, Wild, J.J. and Wild, K.L. 2016 International Business, The Challenges of Globalization)

M5 Module Team Project, Internationalization of a Finnish Small or medium size Enterprise (SMA)

Pasila Campus

Quiz

English

M5 Module Team Project, Internationalization of a Finnish Small or medium size Enterprise (SMA)

22.08.2022 - 16.12.2022

Group project and different assignments on Globalization and Internationalization

Autumn 2021

Drivers for Globalization
Value chains & networks
Theories of internationalization
International trade
Development of international competitiveness
Market Research & Market entry modes
M5 Team Project Presentations

DEMO

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through the RPL process. See MyNet for further RPL information and instructions. (Liiketalouden NÄYTÖT)

Feedback by the teacher and peers

Timo Rima

15 - 40

Evaluation will be based on team work and others assignments (including individual ones).

HELI Degree Programme in Business Management

H-5