Idea Incubator – Entrepreneurship and Innovations - Study guide

Learning goals
After having completed this course or attained an equivalent competence level, the student can:
• Act entrepreneurially,
• Understand the key concepts of customer-oriented business idea development,
• Assess and select relevant customer segments for a business idea
• Utilize interview methods to gain information from customers
• Assess and use gathered customer information for business idea development

• Value Proposition Canvas
• Customer Segmentation
• Testing Business Idea with Customers
• Customer Interviews

Able to
• take responsibility for their tasks
• understand the key concepts of customer segmentation, value proposition and testing business idea

In addition to the previous, able to
• identify and describe one or more customer segments
• analyze customers using Value Proposition Canvas
• implement viable testing plan for business idea

In addition to the previous, able to
• analyze the gathered customer information and use it to develop the business idea

This course is designed by 3AMK (3UAS) and especially meant for the international students of Haaga-Helia, Laurea and Metropolia (3AMK). However, it is possible to attend even though you study in Finnish-speaking degree program or want to participate through open UAS.

There will be teachers from all three UAS. The coordinating UAS is Haaga-Helia and the learning platform is Haaga-Helia's Moodle. If you don't already have Haaga-Helia's user ID, you will get one after you have been admitted into the course.

Pasila Campus

English

12.03.2025 - 16.05.2025

• Value Proposition Canvas; Evaluation: 1–5, Assessment emphasis: 20 % • Moodle exam, Value proposition & segmentation; evaluation: 1–5, Assessment emphasis: 15 % • Moodle exam, Testing business idea; Evaluation: 1–5, Assessment emphasis: 15 % • Final presentation; Evaluation: 1–5, Assessment emphasis: 50 %

03.12.2024 - 23.02.2025

Week 1: On-site Workshop at Haaga-Helia Pasila Campus, on 12.3.2025 (½ day)
Weeks 2–3: Independent work on Moodle & Teams session on 26.3.2025 in a small groups
Week 4: On-site Workshop at Laurea Tikkurila Campus, on 2.4.2025 (½ day)
Weeks 5–: Independent work on Moodle
Week 6: Integrating the data for iteration & Guidance for the final pitch, 15th April (On Teams)
Weeks 7: Independent work & team/individual meeting and guidance via Teams on 23.4.2025
Week 8: Work: On-site Workshop at Metropolia Arabia Campus, on 29.4.2025 (½ day)

More detailed schedule will be informed later.

3AMK
BLENDED

Antti Leppilampi

15 - 30

DIGIBBA Digital Business Innovations, TRALI Business Administration, ITBBA Business Information Technology, STEM Sustainable Tourism and Event Management, AVIBBA Aviation Business, INTBBA International Business

0.00 cr

3.00 cr

H-5