Expanding to Foreign Markets (5 cr)

Code: ENT002TR1AE-3091

Basic information of implementation

Enrollment: 02.06.2025 - 17.10.2025; Enrollment for the implementation has begun.

Timing: 20.10.2025 - 12.12.2025; The implementation has not yet started.

ECTS Credits: 5 cr

Campus: Porvoo Campus

Teaching languages: English

Seats: 15 - 45

Degree programmes: TRALI Business Administration

Teachers: Katri Heikkinen

Groups: TR3PCECO
Tradenomi liiketalous, 3. lukukausi, Porvoo, talous ja rahoitus; DBE3PCDBI
DIGIBBA, 3rd semester, Porvoo, group 1; CONTACT
Contact implementation; ABE3PCAVI
AVIBBA, 3. semester, Porvoo, group 1; EXCH
EXCH Exchange students

Course: ENT002TR1AE

Evaluation scale

H-5

Schedule

Please check the weekly schedule for contents from the course Moodle page and in Tuudo.

Implementation methods, demonstration and Work&Study

Contact /Blended/ Virtual/ Evening/ Online

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Intro

Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.

Materials

List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition
Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities.

Teaching methods and instruction

This course is a part of all Haaga-Helia's Bachelor's degrees and the student can participate in any implementation. This implementation is specifically aimed at students of Business Administration degree.

Inquiry learning
Peer-to-peer learning
Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork

Working life connections

Guest lecturers, case studies

Exam dates and re-exam possibilities

No exam.

Internationality

International learning materials.

Completion alternatives

You can proceed in your studies by
- participating in courses
- using recognition of prior learning (transfer crediting and demonstrations i.e. RPL) or
- using work-based learning during studies (Work & Study)

Learning assignments

Project, assignments

Assessment methods

Individual assignments 30 %
Project work 70 %