Expanding to Foreign Markets (5 cr)
Code: ENT002TR1AE-3064
Basic information of implementation
- Enrollment
- 02.01.2025 - 10.01.2025
- Enrolment for the implementation has ended.
- Timing
- 13.01.2025 - 14.03.2025
- Implementation has ended.
- ECTS Credits
- 5 cr
- Campus
- Porvoo Campus
- Teaching languages
- English
- Seats
- 15 - 45
- Degree programmes
- TRALI Business Administration
- Teachers
- Katri Heikkinen
- Groups
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TR4PCMAR1Tradenomi liiketalous, 4. lukukausi, Porvoo, markkinointi
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CONTACTContact implementation
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EXCHEXCH Exchange students
- Course
- ENT002TR1AE
Evaluation scale
H-5
Schedule
Please check the weekly schedule for contents from the course Moodle page and in Tuudo.
Implementation methods, demonstration and Work&Study
Contact /Blended/ Virtual/ Evening/ Online
Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.
Intro
Join our course, “Expanding to Foreign Markets”! In this course, you’ll learn about a company’s internationalization risks, motives, processes and strategies. You’ll have the opportunity to learn about various market entry modes that companies choose to grow in different markets. You’ll also learn the role of Ethics, Sustainability and Corporate Social Responsibility in international business. You’ll deepen your knowledge Through a company case you’ll apply theoretical knowledge into practice and deepen your understanding.
Materials
List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition
Cavusgil S.T., Knight G., Riesenberger J.R. 3rd Edition or newer. International Business: The New Realities.
Teaching methods and instruction
Inquiry learning
Peer-to-peer learning
Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork
Working life connections
Guest lecturers, case studies
Exam dates and re-exam possibilities
No exam.
Internationality
International learning materials.
Completion alternatives
You can proceed in your studies by
- participating in courses
- using recognition of prior learning (transfer crediting and demonstrations i.e. RPL) or
- using work-based learning during studies (Work & Study)
Learning assignments
Project, assignments
Assessment methods
Individual assignments 30 %
Project work 70 %