During the course students will simulate a copy machine company in which they have the full responsibility as board members. Teams have to take both operative and strategic decisions for every period based on the provided business information and its’ analysis. Teams are expected to be able to justify their strategies and decisions fact based.
Developing marketing strategies and implementing them, building a financial strategy and braking it down to day to day operations as well as using management accounting tools like product costing will be your daily business. Managing and motivating your workforce at an efficient level and keeping the production capacities in mind will complement your managerial tasks. The combination and alignment of those individual functional strategies to an overarching corporate strategy under time pressure will be your masterpiece. Your shareholders expect rising share prices and want to be updated on development after every period.