The overall learning objective of the course is to give the students insight into both how business may benefit from data analytics, including advanced analytics and data visualization, as well as a hands-on knowledge on how to implement data analytics projects in practice.
Upon successful completion of the course, the student:
• understands the concept of business analytics and how it can be applied to bring value to business
• knows how to apply descriptive and predictive analytics in a business context
• understand the role of knowledge models for business analytics and decision support
• is able to identify data sources and use data from them
• knows some tools and methods typically used in business analytics projects
• is capable of planning and implementing a business analytics project