Upon completion of the course, the student is able to
Understand and describe Digital Marketing as a strategic tool in today’s international business environment
Gain in-depth knowledge of inbound marketing and content marketing
Apply digital marketing theories to practical marketing campaigns
Understand how companies can use and leverage search engine marketing (SEO), email marketing and mobile marketing.
Understand what kind of opportunities WhatsApp and instant mobile messaging offer to companies today.
Develop an action plan in order to implement digital marketing for any company
Create a simple digital marketing plan for a company