•   Digital Marketing in Modern Business COM8HH009-3024 22.08.2022-14.10.2022  5   (VIRTUAL) +-
    Learning objectives
    Upon completion of the course, the student is able to

    Understand and describe Digital Marketing as a strategic tool in today’s international business environment
    Gain in-depth knowledge of inbound marketing and content marketing
    Apply digital marketing theories to practical marketing campaigns
    Understand how companies can use and leverage search engine marketing (SEO), email marketing and mobile marketing.
    Understand what kind of opportunities WhatsApp and instant mobile messaging offer to companies today.
    Develop an action plan in order to implement digital marketing for any company
    Create a simple digital marketing plan for a company
    Starting level and linkage with other courses
    The course has no special starting requirements
    Contents
    Introduction to Digital Marketing: SOSTAC model, Content marketing & Inbound Marketing, SEO (Search Engine Optimization), Email Marketing, Mobile Marketing & WhatsApp Marketing
    Why companies need to create a digital marketing plan
    How to create digital marketing plan using SOSTAC planning model
    How to promote your business with Content marketing & Inbound Marketing
    How to promote your business with SEO (Search Engine Optimization)
    How to promote your business Email Marketing
    How to promote your business Mobile Marketing & WhatsApp
    How to create a digital marketing plan for your business
    Interviews with Finnish digital marketing experts
    Examples and case studies
    Questions and answers

    Campus

    Pasila Campus

    Teaching language

    English

    Timing

    22.08.2022 - 14.10.2022

    Enrollment

    13.06.2022 - 19.08.2022

    Groups
    • VIRTUAL
    Teachers

    Lasse Rouhiainen

    Seats

    1 - 200

    Degree Programme

    HELI Degree Programme in Business Management

    R&D proportion

    0.00 cr

    Virtual proportion

    5.00 cr

    Evaluation scale

    H-5