•   Leading Customer Centricity in Marketing, Sales and Communication COM701AS3YE-3001 18.08.2025-10.10.2025  5   (EVENING, ...) +-
    Learning objectives
    The aim of this course is to develop an understanding of customer-centricity as a strategic approach in marketing, sales, and communication within a dynamic and digitalized business environment.

    Upon completion of the course, students will:
    • Understand the principles of customer-centric marketing, sales, and communication.
    • Analyze consumer behavior theories and their relevance to customer-centricity.
    • Use consumer insights from various studies to inform marketing, sales, and communication strategies.
    • Examine the impact of digitalization and social media on consumer behavior.
    • Develop comprehensive strategies that align with customer needs and behaviors.
    • Strengthen academic writing and information-searching skills as preparation for further coursework.
    Starting level and linkage with other courses
    This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.
    Contents
    Key Themes
    • Customer-centric strategy and business impact
    • Consumer behavior and decision-making processes
    • Impact of digitalization and social media on consumer behavior
    • Integrating marketing, sales, and communication for customer experience
    • Academic writing and information searching in marketing and communication studies
    Assessment criteria
    Assessment criteria - grade 1
    When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

    The student demonstrates satisfactory competence in relation to the course learning objectives. The student identifies some of the theories, perspectives and concepts presented in the course. The student weakly identifies their implications for practice.
    Assessment criteria - grade 3
    The student demonstrates good competence in relation to the course learning objectives. The student has good command of the theories, perspectives and concepts presented in the course. The student is able to analyze their implications for practice.
    Assessment criteria - grade 5
    The student demonstrates excellent competence in relation to the course learning objectives. The student profoundly masters theories, perspectives and concepts presented in the course. The student critically and thoroughly applies the concepts and theories learned in the course to analyze and create solutions for practical work situations.
    Teaching methods and instruction

    Contact

    Learning material and recommended literature

    All course material is provided in Moodle.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    A multiple choice exam will take place in the last week of the course in Moodle.

    Teaching language

    English

    Internationality

    Learning materials are derived from international and English language sources.

    Timing

    18.08.2025 - 10.10.2025

    Learning assignments

    Learning assignments will be announced in the beginning of the course in Moodle. Assignments are assessed individually even if they are part of a team project.

    Enrollment

    11.08.2025 - 15.08.2025

    Groups
    • EVENING
    • CONTACT
    • BLENDED
    • YAMK1MSC
    Alternative learning methods

    Recognition of prior learning in accordance with the instructions on Haaga-Helia's student pages.

    Teachers

    Kevin Gore

    Seats

    31 - 60

    Further information

    Exam
    Assignments

    Degree Programme

    LUJOM Degree Programme in Business Development and Leadership

    R&D proportion

    0.00 cr

    Virtual proportion

    2.50 cr

    Evaluation scale

    H-5