Strategic Brand Management (5 cr)

Evaluation scale

H-5

Schedule

See https://lukkarit.haaga-helia.fi/# - also Zoom links are there

17.1-28.2.2023 Phase A Concepts
Tu 17.1 at 17.40-20.00 Zoom: Course Kick Off session

28.2.-16.4.2023 Phase B: Application
Tu 28.2 at 17.40-20.30 Zoom: Introduction to the phase B

17.04.-19.5.2023 Phase C: Development
Tu 18.4 at 17.40-20.00 Zoom: Introduction to the phase C

Implementation methods, demonstration and Work&Study

The course is implemented as an virtual-course. with optional online Zoom-sessions. Students work independently and in a self-directed manner according to the course timetable.

The assessment of one’s own learning is an obligatory part of the course.

Recognition of prior learning (RPL)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Materials

Materials in Moodle and materials acquired by the students + guest lectures

Teaching methods and instruction

It is possible to compete the course 100 % virtually but even in that case attendance to Course Kick Off on 17.01 .23 at 17.40-20.00 is highly recommended.

Course Moodle will open latest on 15.01.2023.

Questions about the course preferably by email but you can also contact teacher's by phone: number is +358 40 544 7397. If I don't answer the call, please leave a message so I can call you back.

Working life connections

Guest Lectures on 28.02 and 18.04

Internationality

International materials and students

Completion alternatives

Detailed instructions and pre-requisites for RPL process will be shared in the course kick off.

As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The normal course evaluation criteria will be applied. The demonstrations and evidence supporting demonstration and RPL process has to enable evaluation on a scale from 0 to 5.

The demonstration must be agreed with the course teacher. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Learning assignments

Assignment A 1: Introduction 5 p
Assignment A 2: Exam 25 p
Assignment B: Current state analysis and development focus 40 p
Assignment C: Development plan 30 p