•   Website Design and Development COM002AS3AE-3003 24.03.2025-16.05.2025  5   (TR4HEMAR1, ...) +-
    Learning objectives
    After completing the course, the student will be able to
    - the basics of a website publishing system
    - use a content management system to create a website
    - design a website supporting the different areas of the company/brand and create content for it according to the target group
    - design and implement a visually branded, attractive, usable and accessible website
    - understand the website design process and the basics for optimised content production in the implementation process.
    Starting level and linkage with other courses
    Starting level:It is recommended that the student has completed the courses Customer Insight and Marketing, Customer Experience and Sales, Data-driven Marketing or has equivalent knowledge. This course is part of the Marketing and Communication orientation of the Bachelor of Business Administration degree.
    Contents
    Website design
    - Website construction
    - Building a customer path
    - Content production
    - Search engine optimisation
    - Principles of hosting
    Assessment criteria
    Assessment criteria - grade 1
    Students will understand the functionalities of the content management system selected for the course. The student can create content, but there is room for improvement in the understanding and implementation of the website design process. There is room for improvement in terms of commitment to work and scheduling.
    Assessment criteria - grade 3
    The student knows the functionalities of the content management system chosen for the course and is able to use them in the implementation of their website. The student is able to create content according to the assignment in a target group oriented way. Can design and implement a website that supports the company/brand components in terms of content and visuals. The student will work with commitment and on time.
    Assessment criteria - grade 5
    The student is able to use the content management system chosen for the course in a versatile way in the implementation of their website. The student will be able to create relevant and distinctive content that supports the company/brand in a target group-oriented way. Design and implement an insightful, optimised, usable and accessible website. The student will work with a high level of commitment and a professional approach..
    Further information
    When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
    Teaching methods and instruction

    Contact implementation, with teaching sessions twice a week. Participation and activity in face-to-face teaching affect the grade. Sessions are not recorded.

    Learning material and recommended literature

    Material available from the learning environment
    - lecturers' materials
    - related literature
    - other related material

    Working life connections

    WordPress is the tool used during the course to build the website. WordPress is globally used for websites.

    Campus

    Pasila Campus

    Exam dates and re-exam possibilities

    The implementation is carried out with learning assignments that cannot be retaken.

    Teaching language

    English

    Internationality

    WordPress (content management system used in the course) is globally used for websites.

    Timing

    24.03.2025 - 16.05.2025

    Learning assignments

    The course is carried out with learning assignments that cannot be retaken. During the course a small website is build, this involves planning, developing (WordPress), publishing and presenting it, and constitutes 75% of the grade. Prepatory assignments contain small quizzess (15%) and analysing a website (10%). Most of the assignments are done in groups. During the first week, a threshold assignment must be completed in order to continue with the course.

    Enrollment

    02.01.2025 - 21.03.2025

    Content scheduling

    The submissions of learning assignments have a suggested schedule. If it is not followed, it can affect the grade (points are deducted).

    Groups
    • TR4HEMAR1
    • CONTACT
    • TR4HECOM
    • TR4HEMAR2
    Alternative learning methods

    The course can be completed by Recognition of Prior Learning (RPL). Please contact the teacher during the first week.

    Teachers

    Anne Wuokko

    Seats

    15 - 40

    Further information

    Detailed evaluation criteria is available from the learning environment (Moodle) which will be opened latest at the beginning of the course and info about it will be sent to all participants.

    Degree Programme

    TRALI Business Administration

    R&D proportion

    0.00 cr

    Virtual proportion

    0.00 cr

    Evaluation scale

    H-5