The student has passed most of the compulsory courses.
Contents
Key concepts of branding
Branding in the digital age
Branding in B2B market
Branding as a strategic tool
Assessment criteria
Assessment criteria - grade 1
The student has gained some understanding of brand management and has been able to give some advice how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in a limited way.
Assessment criteria - grade 3
The student has gained a good understanding of brand management and has been able to give good advice on how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class actively.
Assessment criteria - grade 5
The student has gained an excellent understanding of brand management and has been able to prepare a concrete plan for how the brand of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in an outstanding way.
Campus
Porvoo Campus
Teaching language
English
Timing
22.08.2022 - 16.12.2022
Enrollment
13.06.2022 - 19.08.2022
Groups
PO5
CONTACT
EXCH
Teachers
Evariste Habiyakare, Anna Vähäsalo
Seats
15 - 40
Degree Programme
TEMPO Degree Programme in Tourism Event and Management