Upon completion of the course, the student is able to
• analyse current global trends and factors that affect and define future consumer behaviour (part 1)
• identify potential target markets and analyse the characteristics of the chosen target group (part 1)
• apply professional tools for analysis of the operational environment and competition (part 2)
• innovate compelling experiences (part 3)
• understand the importance of engagement and storytelling in creating immersive experiences (part 3, part 4)
• use professional tools for creating engaging content and staging digital experiences (part 4, part 5)
• design and create a digital experience that has shareable content and the potential to go viral (part 4, part 5)
• describe the different stages of product development process (part 5)
• choose relevant marketing channels for the digital experience (part 5)
• produce a product description and a marketing plan (part 5)