Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork
List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition
Possibility to work in international teams. Guest lecturers from international organisations and partner universities. International learning materials.
16.01.2023 - 19.05.2023
Oral exam: preparation, discussions, self and peer assessment Case studies + reading circles
02.01.2023 - 13.01.2023
Please check the weekly schedule for contents from the course page
Please contact the supervisor
Päivi Käri-Zein, Katri Heikkinen
15 - 40
Reading circles/case studies + class activity: 40%
o Each reading circle is 10% from the overall grade. The reading circle grade consist of notes submitted prior to the session (one day before) and attendance and activity during the reading circle.
o The class activity is measured through the attendance, activity during classes, guest lectures and workshops. The class activity may have an impact on the reading circle grade by +/- 1 grade.
Oral exam: 60 %
o The oral exam consists of independent learning to find the answers for the exam questions, submitting the notes prior to the exam (two days before, no entry to the exam without prior preparation), attending the exam and self and peer assessment.
Pls note! The student needs to pass both entities: RC and exam.
LIIPO Degree Programme in Business Management