Global Opportunities for Small and Medium Sized Companies 1 - Study guide

The module advances the following competences: recognizing international opportunities, analysing foreign markets and applying the acquired knowledge in the decision-making. Moreover, the module advances sales, marketing and communication skills in foreign markets.

The module is a part of advanced studies in Porvoo Campus competence-based curriculum.

customer insights
market analysis
features influencing the target market selection
entry modes
adaptation vs. standardization in the foreign markets
communication in the foreign markets
international logistics

The student finds it challenging to recognize international opportunities. His/her use of theory, methods and specific terminology is rather limited. S/he has a limited ability to acquire knowledge on international business operations. The student is able to apply knowledge on company related cases to some extent.

The student recognizes international opportunities. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to acquire knowledge on international business operations. The student is able to apply knowledge on company related cases rather well.

The student recognizes international opportunities excellently. His/her use of theory, methods and specific terminology is very accurate. S/he is able to acquire relevant knowledge on international business operations. The student shows outstanding ability to apply knowledge on company related cases.

Inquiry learning
Peer-to-peer learning
Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork

List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition

Guest lecturers

Porvoo Campus

Oral exam
2 re-exams

English

Possibility to work in international teams. Guest lecturers from international organisations and partner universities. International learning materials.

16.01.2023 - 19.05.2023

Oral exam: preparation, discussions, self and peer assessment Case studies + reading circles

02.01.2023 - 13.01.2023

Please check the weekly schedule for contents from the course page

PO5
BLENDED
LP4KV
EXCH

Please contact the supervisor

Päivi Käri-Zein, Katri Heikkinen

15 - 40

Reading circles/case studies + class activity: 40%
o Each reading circle is 10% from the overall grade. The reading circle grade consist of notes submitted prior to the session (one day before) and attendance and activity during the reading circle.
o The class activity is measured through the attendance, activity during classes, guest lectures and workshops. The class activity may have an impact on the reading circle grade by +/- 1 grade.

Oral exam: 60 %
o The oral exam consists of independent learning to find the answers for the exam questions, submitting the notes prior to the exam (two days before, no entry to the exam without prior preparation), attending the exam and self and peer assessment.

Pls note! The student needs to pass both entities: RC and exam.

LIIPO Degree Programme in Business Management

5 cr

3 cr

H-5