Global Opportunities for Small and Medium Sized Companies 1 (5 cr)

Evaluation scale

H-5

Schedule

Please check the weekly schedule for contents from the course page

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study and exams

b) Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Materials

List of reading (books, articles, web sites etc..) will be provided in the lectures
Hollensen, S. (2017) Global Marketing. Pearson. Seventh edition

Teaching methods and instruction

Inquiry learning
Peer-to-peer learning
Lectures, guest lectures and workshops
Case studies and reading circles
Independent studying and teamwork

Working life connections

Guest lecturers

Exam dates and re-exam possibilities

Oral exam
2 re-exams

Internationality

Possibility to work in international teams. Guest lecturers from international organisations and partner universities. International learning materials.

Completion alternatives

Please contact the supervisor

Learning assignments

Oral exam: preparation, discussions, self and peer assessment
Case studies + reading circles

Assessment methods

Reading circles/case studies + class activity: 40%
o Each reading circle is 10% from the overall grade. The reading circle grade consist of notes submitted prior to the session (one day before) and attendance and activity during the reading circle.
o The class activity is measured through the attendance, activity during classes, guest lectures and workshops. The class activity may have an impact on the reading circle grade by +/- 1 grade.

Oral exam: 60 %
o The oral exam consists of independent learning to find the answers for the exam questions, submitting the notes prior to the exam (two days before, no entry to the exam without prior preparation), attending the exam and self and peer assessment.

Pls note! The student needs to pass both entities: RC and exam.