Foreign Market Expansion to Emerging Markets - Study guide

The module is a part of advanced studies in Porvoo Campus competence-based curriculum and advances following competences:

• understanding the changing nature of the international business activities
• recognizing the emerging business opportunities business dynamics in emerging markets
• understanding the role and importance of networking and partnership in expansion process to emerging markets
• estimate potential, challenges and risks when entering emerging markets
• develop a strategy to deal with emerging markets

• identification of the key determinants of both company and market specific requirements for a successful internationalization process
• screening emerging countries to identify promising target markets
• assessment of the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards etc.)
• evaluating the organizational offering and readiness to expand to emerging markets
• conducting a basic analysis of suitability of various entry/operation modes to a given emerging market
• identification and evaluation of potential foreign business partners
• estimation of the company’s sales potential in the target country
• developing strategies on how to enter and how to manage risks in expansion to emerging markets

The student has limited understanding of the concepts and theories underlying foreign market expansion process to emerging markets. He/she has limited capability to conduct a research project & identify best/attractive markets and partners in the target emerging market. He/she has limited motivation and ability to identify business opportunities in the emerging markets. He/she shows poor service and sales orientation.

The student understands partially the concepts and theories underlying foreign market expansion process to emerging markets. He/she is partly capable of conducting a research project & identify best/attractive markets and partners in the target emerging markets. He/she is partly motivated and is able to identify business opportunities in the emerging markets. He/she shows good service and sales orientation.

The student understands fully concepts and theories underlying foreign market expansion process to emerging markets and its implications to access the emerging markets. He/she is fully capable of conducting a research project & identify best/attractive market and partners in the target emerging market. He/she is fully motivated and able to identify opportunity & foreign market expansion strategy taking into account the emerging market realities. He/she shows excellent service and sales orientation.

Mostly Online classes
Inquiry learning and team guidance and coaching
Real business based project
Lectures, workshops, exercises and visiting lecturers
Team assignments and presentations
Self-study and Peer- to- Peer learning
The assessment of one’s own learning 1 h

Blomstermo A, Deo Sharma D. New Horizons in International Business 2003. Learning in the Internationalisation Process of Firms.

Branch A, E: Export Practice and Management, Business Press Newest Ed.Daniels,J.D, Radebaug,H;

Sullivan, D. International Business Environments and Operations, Thirteenth edition

Cavusgil S., Knight G., Riesenberger J.. Pearson 2008 (or newer). International Business. Strategy, Management and New Realities (examination).
Guillermo, Jimez: International Trade; ICC Guide to Export- Import Basics. The Legal, financial and transport aspects of international trade
Hollensen S.. Pearson 2008 (or newer). Essentials of Global Marketing.

Contact teaching

Identification of the key determinants of both company and market specific requirements for a successful internationalization process Screening emerging countries to identify promising target markets Assessment of the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards etc.) Evaluating the organizational offering and readiness to expand to emerging markets Conducting a basic analysis of suitability of various entry/operation modes to a given emerging market Identification and evaluation of potential foreign business partners Estimation of the company’s sales potential in the target country Developing strategies on how to enter and how to manage risks in expansion to emerging markets

Porvoo Campus

No written exam is required

English

International participants
Possibility to work in international teams.
Case companies in the internationalization process. Guest lectures from international organizations and partner universities. International learning materials.

23.05.2022 - 31.07.2022

There will be one big assignment related to market analysis and entry strategy The assignment will be completed either individually or in a team during the summer and will be assessed in the beginning of August 2022

13.04.2022 - 20.05.2022

We will have 4 online sessions:

2 in May and 2 in June 2022. The date and exact time will be given later.

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CAMPUS22KESÄ
KESÄ2022
ONLINE

If students have acquired the required competence in previous work tasks, recreational activities or other course, they can show the competence with a demonstration and progress faster through their studies.
In that case they should check with the examiner at either before or at the early beginning of the course.

Evariste Habiyakare

15 - 40

This course will be assessed on a scale of 1-5
Following will be assessed:
- Participation, activity and peer assessment. Attendance is compulsory (at least 75% of all attendances)
- Project planning and process
- Final Project report and outcome

ABBA Degree Programme in Aviation Business, POMO Degree Programme in Tourism, SAMPO Degree Programme in International Sales and Marketing, TEMPO Degree Programme in Tourism Event and Management, LIIPO Degree Programme in Business Management

H-5