Opinto-opas

The module is a part of advanced studies in Porvoo Campus competence-based curriculum and advances following competences:

• understanding the changing nature of the international business activities
• recognizing the emerging business opportunities business dynamics in emerging markets
• understanding the role and importance of networking and partnership in expansion process to emerging markets
• estimate potential, challenges and risks when entering emerging markets
• develop a strategy to deal with emerging markets

• identification of the key determinants of both company and market specific requirements for a successful internationalization process
• screening emerging countries to identify promising target markets
• assessment of the market potential (market size, growth rate, trends in the industry, competition, trade barriers, standards etc.)
• evaluating the organizational offering and readiness to expand to emerging markets
• conducting a basic analysis of suitability of various entry/operation modes to a given emerging market
• identification and evaluation of potential foreign business partners
• estimation of the company’s sales potential in the target country
• developing strategies on how to enter and how to manage risks in expansion to emerging markets

The student has limited understanding of the concepts and theories underlying foreign market expansion process to emerging markets. He/she has limited capability to conduct a research project & identify best/attractive markets and partners in the target emerging market. He/she has limited motivation and ability to identify business opportunities in the emerging markets. He/she shows poor service and sales orientation.

The student understands partially the concepts and theories underlying foreign market expansion process to emerging markets. He/she is partly capable of conducting a research project & identify best/attractive markets and partners in the target emerging markets. He/she is partly motivated and is able to identify business opportunities in the emerging markets. He/she shows good service and sales orientation.

The student understands fully concepts and theories underlying foreign market expansion process to emerging markets and its implications to access the emerging markets. He/she is fully capable of conducting a research project & identify best/attractive market and partners in the target emerging market. He/she is fully motivated and able to identify opportunity & foreign market expansion strategy taking into account the emerging market realities. He/she shows excellent service and sales orientation.

• Inquiry learning and team guidance and coaching
• Joint real business based project
• Contact lessons: Lectures, workshops, exercises and visiting lecturers
• Team assignments and presentations
• Self-study and Peer- to- Peer learning
• The assessment of one’s own learning 1 h

Blomstermo A, Deo Sharma D. New Horizons in International Business 2003. Learning in the Internationalisation Process of Firms.
Branch A, E: Export Practice and Management, Business Press Newest Ed.Daniels,J.D, Radebaug,H; Sullivan, D. International Business Environments and Operations, Thirteenth edition
Cavusgil S., Knight G., Riesenberger J.. Pearson 2008 (or newer). International Business. Strategy, Management and New Realities (examination).
Guillermo, Jimez: International Trade; ICC Guide to Export- Import Basics. The Legal, financial and transport aspects of international trade
Hollensen S.. Pearson 2008 (or newer). Essentials of Global Marketing.Czinkota M., Ronkainen A., Moffett M. 2007. International Business, 6th edition. Harcourt College Publishers.
Luostarinen R., Welch L. 1997. International Business Operations.

Distance learning

Company visits and guest lecturers and workshops from different companies and organisations Internationality Possibility to work in international teams. Case companies in the internationalisation process. Guest lectures from international organisations and partner universities. International learning materials.

Porvoo Campus

At the end of the course

English

International participants
Guest lecturers operating in globla scene
Companies with global market

24.08.2020 - 18.12.2020

Market research for commissioner Opportunity identification for commissioners Creating a Go to market plans for companies

15.06.2020 - 28.08.2020

Every Friday 09:00-11:45 under period of 28.08-15.12.2020

PO5
EXCH

Readings and internationalisation project

Self assessment
Peer assessment
Oral feedback

Evariste Habiyakare

15 - 40

Following will be assessed
Written reports
Presentations skills
Negotiation skills
Data collection and analytical skills
Organisational skills
Teamwork
market knowledge
Internationalsation process skills

SAMPO Degree Programme in International Sales and Marketing

5 cr

4 cr

H-5