Aviation Business Basics 2 - Study guide

Upon completion of the course, the student is able to:
LO1: Calculate and understand key financial metrics
LO2: Assess basic financial statement information and understand drivers for corporate profitability.
LO3: Calculate organisation´s key financial performance indicators (KPIs) and interpret these in business and aviation context
LO4: Create visuals with the use of data in order to produce business development storylines

The module advances project management, business mindset, ability to analyse macroeconomical influence on aviation business context. In addition, the implementation promotes the use of digital networking tools and the use of different data sources for industry and organisational analysis.

No previous studies needed and no binding connections to other courses.

The student knows how to find data sources and organising both qualitative and quantitative data by choosing and using research and development methods when aided and guided by others. S/he has difficulties in evaluating, understanding and making calculations and evaluations based on given assignments. S/he has a limited ability to recognise data usage for driving business and building up narratives based on numerical analysis. S/he struggles with forming storylines with the help of data and environmental scanning tools. The student is able to identify revenue streams within the project scope with assistance. S/he understand geographical and customer segmentation with assistance. S/he is able to display only a poor level of revenue generation considerations and methods. The student participates in the project planning, implementation and evaluation with a minimal input. The student is able to operate only when the task and instructions are given and when s/he is aided by other students and the supervisors.

The student is able to use data sources and organise data by choosing and using research and development methods. S/he is able to evaluate, understand and make calculations based on given metric assignments. S/he has a rather good ability to recognise data usage for driving business and building up narratives based on numerical analysis. The student is able to identify revenue streams within the project scope with assistance. S/he understand customer and geographical segmentation. S/he is able to display a moderately good level of revenue generation considerations and methods. S/he is able to form storylines by using environmental scanning tools and use information gathered from different data sources. The student participates independently and takes initiatives in group work regarding project planning, implementation and evaluation. The student is able to operate when tasks and instructions are given.

A student that performs exemplary with excellence in this course is identified by consistently contributing in class discussions and indicates thorough preparation and analytical insight. The student interacts with the class, giving space for argumentation and room for fellow student opinions. S/he focuses on building understanding on the narrative at hand by contributing with opinions and insight. S/he is prepared, keeps deadlines, makes comments and references to the learning material, makes visible efforts in analysing and solving possible challenges and problematics. The exemplary student is able to use data sources and organise data by choosing and using research and development methods. S/he is able to evaluate, understand and make calculations based on given metrics performance assignments. S/he has an excellent ability to recognise data usage for driving business and building up narratives based on numerical analysis. The student is able to identify revenue streams within the project scope and form valuable storylines with help of environmental scanning tools by using different data information sources. S/he has profound understand regarding customer and geographical segmentation. S/he is able to display a good level of revenue generation considerations and methods. The student is able to operate when tasks and instructions are given. S/he is happy to take leadership, yet, possesses communication skills to create a positive group atmosphere. S/he understands concepts presented, and master the available tools applicable for analytical assessments.

This course might involve a project work commissioned by an external company.

Inquiry learning; simulations; lectures; workshops; councelling; discussion; presentation sessions + project work.

Implementation outcome and student takeaways:
Understanding key financial metrics & profitability, basics of processes and operations in aviation industry. The module advances entrepreneurial and business mindset, ability to analyse macroeconomical influence on aviation business, promotes the use of digital networking tools and the use of different data sources for industry and organisational assessment.

The instructors use their own teaching materials, and a variety of academic and media sources:
Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases

Possible guests Possible commissioned project Possible company visits

Porvoo Campus

By appointment.

English

International learning environment.

22.08.2022 - 14.10.2022

Assignments & exercises: *Project Plan s2: Airline assignment *Processes in aviation *Project Pitch & Presentation *Airline assignment basic 1&2 *Literature case studies *Metrics calculation & finding data for assessment *SWOT for macroeconomical analysis -Report *PESTEL for macroeconomical analysis -Report *Porter´s five forces *Business model canvas *Strategy evaluation in context of business models *Service Design Basics & metrics *News & Broadcasting LI (substitute for RC) *Self- and peer assessment *Key takeaways from the implementation

13.06.2022 - 19.08.2022

Weekly schedule (schedule might change dependent on the groups and stakeholders)
Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
Session2
Theme: Environmental scanning and analysis
*Introduction of the project: Airline analysis
*Strategy analysis through PESTEL & SWOT -in depth basics2-
*Weekly news from the aviation industry
Session3
Theme: Aviation Economics
*Takeaways from session 2
*The aviation business cycle from a revenue generating view
*Airline markets
*Economics of related markets
*Demand and Supply
Session 4
Theme: Aviation Economics -commercial approach
*Weekly news from the aviation industry
*Commercial stakeholders an introduction
*Resource Management
*Alliance & Joint Ventures
*Regulation and deregulation
*Terminology
*Assignments
Session 5
Theme: Processes
*Airlines: Business models: Fleet, Networks, Scheduling, Commercial, Pricing,
Session 6
Theme: Business Metrics
*Aviation news
*Financial Instruments
*Assignments
Session 7
Theme: Business Metrics
Data & dashboards -reading reports, assessment & outcomes
Session 8
Theme: Analysis & presentation
*Social media posts and comments
*Project Plan -status check
*Idea generation (SWOT help)
Session 9
Theme: Analysis & presentation
*Project status
*Idea generation (SWOT help)
Session 10
*Social media post & comments
Group work & guiding
Session 11
Group work & guiding
Session 12
*Social Media posts & comments
Presentations
Session 13
Presentations
Session 14
*Social media posts and comments
Presentations
Session 15
Evaluation
Session 16
Implementation wrap-up, feedback and next steps

CONTACT
AB2

By appointment.

Feedback by request during sessions and presentations

Thomas Sundman

15 - 40

Assessment Criteria/ Evaluation
1. News & Social Media Broadcasting
2. Financial Metrics & Analysis
3. Environmental scanning
4. Key takeaways
5. Self- and peer assessment

ABBA Degree Programme in Aviation Business

H-5