Aviation Business Basics 2 (5 cr)

Evaluation scale

H-5

Schedule

Weekly schedule (schedule might change dependent on the groups and stakeholders)
Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
Session2
Theme: Environmental scanning and analysis
*Introduction of the project: Airline analysis
*Strategy analysis through PESTEL & SWOT -in depth basics2-
*Weekly news from the aviation industry
Session3
Theme: Aviation Economics
*Takeaways from session 2
*The aviation business cycle from a revenue generating view
*Airline markets
*Economics of related markets
*Demand and Supply
Session 4
Theme: Aviation Economics -commercial approach
*Weekly news from the aviation industry
*Commercial stakeholders an introduction
*Resource Management
*Alliance & Joint Ventures
*Regulation and deregulation
*Terminology
*Assignments
Session 5
Theme: Processes
*Airlines: Business models: Fleet, Networks, Scheduling, Commercial, Pricing,
Session 6
Theme: Business Metrics
*Aviation news
*Financial Instruments
*Assignments
Session 7
Theme: Business Metrics
Data & dashboards -reading reports, assessment & outcomes
Session 8
Theme: Analysis & presentation
*Social media posts and comments
*Project Plan -status check
*Idea generation (SWOT help)
Session 9
Theme: Analysis & presentation
*Project status
*Idea generation (SWOT help)
Session 10
*Social media post & comments
Group work & guiding
Session 11
Group work & guiding
Session 12
*Social Media posts & comments
Presentations
Session 13
Presentations
Session 14
*Social media posts and comments
Presentations
Session 15
Evaluation
Session 16
Implementation wrap-up, feedback and next steps

Implementation methods, demonstration and Work&Study

Lectures, interactive class discussions, exercises, project work, self-directed learning, presentations and field research. In the integrated assignment, student groups will make a business plan that would be suitable for the business environment, markets and business operations. It is highly recommended that the student actively uses the knowledge gained from different courses in the assignments.

a) Classroom learning
b) Distant learning

Self and peer assessment.

Assessing one’s own learning is a compulsory part of the course.

Materials

The instructors use their own teaching materials, and a variety of academic and media sources:
Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases

Teaching methods and instruction

Inquiry learning; simulations; lectures; workshops; councelling; discussion; presentation sessions + project work.

Implementation outcome and student takeaways:
Understanding key financial metrics & profitability, basics of processes and operations in aviation industry. The module advances entrepreneurial and business mindset, ability to analyse macroeconomical influence on aviation business, promotes the use of digital networking tools and the use of different data sources for industry and organisational assessment.

Working life connections

Possible guests
Possible commissioned project
Possible company visits

Exam dates and re-exam possibilities

By appointment.

Internationality

International learning environment.

Completion alternatives

By appointment.

Learning assignments

Assignments & exercises:
*Project Plan s2: Airline assignment
*Processes in aviation
*Project Pitch & Presentation
*Airline assignment basic 1&2
*Literature case studies
*Metrics calculation & finding data for assessment
*SWOT for macroeconomical analysis -Report
*PESTEL for macroeconomical analysis -Report
*Porter´s five forces
*Business model canvas
*Strategy evaluation in context of business models
*Service Design Basics & metrics
*News & Broadcasting LI (substitute for RC)
*Self- and peer assessment
*Key takeaways from the implementation

Assessment methods

Assessment Criteria/ Evaluation
1. News & Social Media Broadcasting
2. Financial Metrics & Analysis
3. Environmental scanning
4. Key takeaways
5. Self- and peer assessment